FIVE Winning Tweet Formulas That Work

If you're looking for tweets that work within the B2B environment then you have come to the right place; although these work just as well for B2C!

Writing a really great tweet is like writing a great headline for an email or mailshot; you need to get someone to read and take action in just 140 characters. What a lot of people seem to forget when they come to Twitter is that as humans we haven’t really changed over the years, and what worked in the past, continues to work on Twitter.

So where are some formulas that will work to get readers interest and get them to take action.


1. The Big Promise Approach

[Goal] will be achieved when you follow these [amazing steps]

This ‘Big promise’ way of writing headlines has been around for years, and the early copywriters knew that it worked.

Example: Customers will flock if you use these great Power Words http://tinyurl.com/7p38zlc


2. The Endorsement Approach

How [@Username] and [@Username] are [Doing Great Things]

There is nothing better than endorsing your product or service by using previous clients. Using this approach it isn’t you that is promoting your product or service, but by proxy it’s your previous clients.

Example: How @npowerhq got their biggest response ever to an online campaign.



3. The Hi-5 Approach

We really enjoyed this article from [@username] on [topic]

Virtual high-fives like this not only gets you the attention of the account that you are mentioning but it also enables ReTweets because we all like personal recommendations and we all like to pass them on.

Example: We liked this #Marketing Intuition Contest: Which homepage generated a 331% lift in conversion. bit.ly/Le8VFm @MktgExperiments


4. The Question Approach

Did you know that nn% of [target audience] [something interesting/controversial]?

A lot of business Twitter users don’t use the questioning approach, but it is a great way to get readers interest and click on your link.

Example: Did you know that 62% of businesses in the UK think that they are funny! http://tinyurl.com/cq39wzq


5. The Except Approach

Another Twitter formula that works well is to take an excerpt directly from an article or website; after all, this has already been written to be punchy and get a positive response!

Example: HOW TO WRITE GREAT HEADLINES THAT GET ATTENTION! http://tinyurl.com/bl73srt

One of the great cost effective opportunities that social media provides is that content can be fairly easily repurposed for different media, and this approach is a perfect example, and in the example above then a great headline is a great headline, no matter where you use it.


If you need any help with your social media work; strategy or delivery then get in touch to see how I can help your business win.

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