How's that website of yours looking?

Isn't about time that you took a seriously long look at your website!

I know the site was probably designed by you or you approved it, it’s a very personal thing to your business, it might even seem like part of the family; but sometimes you need to ask some very tough question of your website, and business owners do not always like what answers they get back.

Sit back and answer this question with complete HONESTLY; is your website REALLY working for you?  Are you getting enough business or enquiries from it?  Does it really have that WOW factor when the homepage first loads?

You can answer the first part yourself, you know very well (or you should know) whether your website is selling for you and bringing in the enquiries that you need.

Whether your site provides the WOW factor can be a little more difficult for you to judge!  Try this very simple test …… load your homepage or main landing page and study it closely for 6 seconds (I know this doesn’t seem like a long time but seriously, this is all a real visitor will give you).

Now answer the following questions honestly.

1. Can you tell instantly what service or product you provide?
2. I'm sure you have a couple of key messages that you want visitors to know about you – can you find evidence of these?

If you think you can’t answer these without being bias then pass get some feedback from other people whose judgement you trust.

If you think you have a problem here it could be down to a number of factors, including:

• Navigation
• Layout
• Design
• Content
• Images

This is where I can help you, I can work with your development team or website designer to help you create a website that it fit for purpose and will provide a WOW factor that will help you convert more visitors into customers.