The life of a busy digital marketer is a varied one, and knowing where to put your marketing effort is an important factor, but where should you plan to put those efforts?
Everything is changing - and will continue to do so - remember that the only constant is change.
Technology, business...
Showing posts with label conversions. Show all posts
Showing posts with label conversions. Show all posts
Web Site Usability - what do you need to consider!
Web usability is all about taking a look at sites, pages and designs to better understand the customer journey - the reasons why visitors are there in the first place, understanding any barriers that stop visitors from taking their desired action.
In essence, your web site should provide your visitors...
POTS and PANS!
What type of site so you own or manage? Is it a Pretty Ordinary Trash Site (POTS) or a Pretty Amazing Natural Sites (PANS) site?
Obviously you don’t want to own a POTS, these tend to be trashy, thin content, poorly linked to sites, where as the more superior PANS have lots of lovely content that visitors...
3 minutes to a better website
There are a couple of things that websites MUST DO.
Visitors MUST be able to understand instantly what products/services you provide.
Visitors MUST be able to find products or services to buy from you.
Visitors MUST be able to understand your value proposition
MINUTE 1:
Choose a...
Online Lead Generation – Great Follow up Strategies that WILL lead to sales
OK, so your generating sales leads online, but it’s not working as well as you would have hoped! What’s going wrong?
Well if you want your lead generation efforts to generate decent sales, you need to build a robust lead follow up system.
Ideally what you want to achieve is for your lead follow...
Online Lead Generation Magnet
Why a magnet?
By its very definition, a magnet is something that attracts objects – in this case we want to attract leads.
There is a vast amount of traffic online, and what every single website wants to do is pull that traffic it into their website – but online traffic management mustn't end there!
What...
TOP 5 Important Rules in Website Design
When it comes to designing your website, extra attention should be paid to every tiny detail to make sure it performs the best that it can do in serving its purpose. Here are five vitally important rules of thumb to observe to make sure your website performs well.
Rule 1: Do not use splash pages
A...
What can your website learn from Social Media?
Social Media is the internet success story, we all engage with it in some way shape or form, we love the social channels that we have signed up to, they keep us coming back several times a day; but what exactly attracts us to these sites, and what can we learn from them that we can implement in our...
Are you the Betamax of SEO!
Some things become old hat over time, one moment they have their day and they are good for you, the next, they are definitely bad for you and like the old Betamax videocassette, you really shouldn't be seen dead with them!Some SEO tactics are now so old fashioned that they will soon start to cause your...
Convert website visitors to customers in 5 easy steps
We all want to attract visitors to our website, but more important that getting those visitors is the simple fact that once on your pages, you need to be able to convert them into customers, here are some very simple steps you can take to help in that goal.
Design to Delight - OK, I know,...
What could a business learn from a beggar!
I was recently reading an article on Huffington Post about a beggar in Oklahoma that makes $60,000 (approx £37,000) a year on the streets.
Now, two things shocked me with this news item:
It’s the 21st Century and we still have beggars on the streets in one of the most affluent countries on the planet
He...
Improving website conversion
Most websites fail to convert visitors into buyers most of the time; this is particularly true of B2B sites where the sale might be more complex and include a higher price tag! Getting plenty of visitors to the site of the first step to success; but more important than that is getting your traffic...
Easy to Read = More Online Sales
It pretty much stands to reason that when a visitor lands on your website they will be more engaged with it if they can understand it!
By their very nature, website visitors are impatient people. If they have to work to understand your web pages (navigation or content), then they will go away...
Enhancing Campaign Longevity
I’m rather pleased with one of my latest promotion projects. Irwin Mitchell’s business employment team have launch a report off the back of a survey that they had commissioned based around recession-based employment tactics;...
FIVE Winning Tweet Formulas That Work
If you're looking for tweets that work within the B2B environment then you have come to the right place; although these work just as well for B2C!
Writing a really great tweet is like writing a great headline for an email...
What should you show on your website?
There are a number of basic things that you should show on your website in order to attract and convert the best number of visitors.
Show your qualifications and achievements, achievements
Always show evidence of...
Is Your Website Suffering from a Personality Disorder?
The old adage is true … People buy from People!
Injecting personality into your website is one of the most effective ways to convey a human touch, to convey the fact that your website and therefore business is backed...
