Any web marketer or somebody who owns a website realises (or should realise) the importance of high search engine rankings. Any webmaster who is serious about succeeding online should know that you need to be on the first page of Google results, but more importantly you need to be at positions 1, 2 or 3.
There was a time when achieving high search engine ranks was not really very difficult, all you had to do was create content, didn’t particularly need to be useful or of high quality, dump some keywords in it loads of times and *BANG* you were done and could with little effort rank highly.
Google changed a few its indicators around 2005, so with the same content you just had to throw some links in (predominately from link farms, article networks, blog networks and directories) and you ranked well.
From about 2007, things really started to get really difficult, and as every year marches forward Google just keep making the SEO role more and more difficult.
Today, there is a huge amount of competition out there in all markets. Achieving a page one rank in Google (and the rest of the search engines) has become extremely tough, unless of course you are working smart.
Working smart will often mean here the ability to choose the right set of tools – tools that can rocket your web visibility by taking your website from the lower ends of search engine results all the way to very top. See a previous post - Internet Business Promoter (IBP) Axandra Software Review.
A page one rank is all you need to rocket your web traffic that will blow your mind, however, traffic is just one side of the coin and if you want to convert traffic then you need to look at Conversion Rate Optimisation (CRO), but that’s a completely different subject.
Anyway, the real reason why it’s more difficult to rank on Google is that they want to present the very best results to us searchers, and their tweaks and modifications to their algorithm is all just designed to ensure that the sites that are well liked, with the best content rise to the top – it’s that simple really.