"New, unconfirmed Google ranking update ‘Fred’ shakes the SEO world!"
I love this headline from searchengineland; we get this news a couple of time a year and it never fails to make me laugh!
It looks as if Google could have released yes another algorithm change that take a long hard look at the quality of a websites links before deciding whether that sites ranking needs to be improved or demoted.
But again it, this new ‘Fred’ update seems to have caught the SEO industry off-guard as is sending waves of panic across the community, but why this always makes me laugh is that if these SEO practitioners did their job right in the first place and looked to place good quality content on webpages with good quality (not spammy) links linking to the content then there wouldn’t be a problem.
The worry look on the faces of SEO professionals out there is a clear sign that they know that they have done something bad (black hat SEO) in the past and they are scared that their past is going to come along and bite them in their @rse.
I for one (as well as others like me), sit back and actually watch our ranking improving; I was struggling with one competitive term that seemed stuck as #8 suddenly yesterday leapt to #2, and I’m seeing positive moves across a range of sites and keywords.
I’m sitting pretty, I just wish all of my colleagues would learn and start doing their jobs properly!