Web Design tips to make your life incredibly easy

Learn from the best. Leading web design experts reveal the secrets of the trade, these are now yours to learn, follow, implement and win.

Every great web designer has a true secret or two that they use time and time again to provide the best service for their clients, this insider knowledge is vital when you are looking at your own design project.

It's quite a collection. Enjoy

The Optimum Line Length

The Baymard Institute suggest that 50-75 characters per line. This sort of length energises readers and keeps them engaged in your content, and we know that the more engaged readers are, the more likely they are to stay on your page and take the action that you want them to take.


Use Video to show visitors something real

Kendra Gaines at WebdesignerDepot.com rightly argues that visitors are wanting a connection to business and brands, video allows us to do this by showing them something real and of substance. I couldn't agree more.


Use only Appropriate Images

Graham at Effective Website Design makes the sensible point that images need to be carefully selected, and the process itself shouldn't be overlooked or undertaken quickly. “Do not use images indiscriminately, lots of images can lose the page focus.” says Graham, and he's right, there is nothing off putting that images on pages that have no context to the subject matter.


Responsive Design - it's the future

Nick Pettit at treehouse wrote a compelling blog post last year about Responsive Design, and steps readers through the concepts in a very practical manner.

User Flow in Web Design

Adrian Fraguela at Silver talks about thinking about the user experience in web design, one of the more interesting areas they look at briefly is User Flow, that is the need to consider exactly how users will move around your site and ensuring that your design allows them to interact with the site successfully.

That's it for this post.  Do you have a secret to your web design success? Don't be selfish, share it with others in the comments below!

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POTS and PANS!

What type of site so you own or manage? Is it a Pretty Ordinary Trash Site (POTS) or a Pretty Amazing Natural Sites (PANS) site?

Obviously you don’t want to own a POTS, these tend to be trashy, thin content, poorly linked to sites, where as the more superior PANS have lots of lovely content that visitors want to read and share, their content also attracts links naturally.

A site needs to have a clear and definite purpose; if this can be portrayed successfully to visitors then half of the battle has been won.

Sleek, modern design is a winner. Visitor needs and design trends change often, sites that don’t follow these will look dated very quickly and will be an instant turn-off.

Content needs to be unique and fresh and needs to speak concisely to your target market – avoid waffle and clutter and keep the messages as simple and as concise as possible.

Ultimately for any website to be successful it needs people to use it; site design and appearance are very important, but they will never replace the need for excellent usability.

A websites navigation affects how usable it is, and when developing or redesigning an existing site then the navigation (how you visitors are doing to find the great content) should be your primary concern.

In Summary

	POTS	PANS
Site Design	Designed in the 80’s/90’s. Cluttered.	Appealing Modern – fresh, clean.
Content	SEO focused. Doesn't read well.	User focused. Clear, well-written content.
Clarity	Visitors confused. Unsure what you site is about.	Purpose clear. Visitors feel happy on your site.
Usability	Confusing leaving visitors impatient. They will leave.	Simple to use. Customers stay and look around.
Navigation	Visitors can’t find what they need. No structure to site at all.	Visitors can find what they need quickly. 1-3 clicks and they are there.

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3 minutes to a better website

There are a couple of things that websites MUST DO.

1. Visitors MUST be able to understand instantly what products/services you provide. 
2. Visitors MUST be able to find products or services to buy from you. 
3. Visitors MUST be able to understand your value proposition 

MINUTE 1:

Choose a close friend; choose someone who isn't close to your business.
Get them to look at your website and get them to write down what product/service they think you provide.
They have 1 minute to complete this task.

MINUTE 2:

Choose another friend; again, someone who isn’t close to your business.
Give them 4-5 products of yours to find and see if they can easily find them on your website.
They have 1 minute to complete this task.

MINUTE 3:

This is about your Value Proposition.

A Value Proposition helps you to connect to your customers; it says to them ‘we know you’, ‘we know what you’re looking for’. It’s the value proposition that makes them love you and your products. A good value proposition explains how you can solve your prospects problems, it tells your prospects why they should buy from you.

Choose yet another friend; again, someone who isn’t close to your business.
Get them to look at your website and get them to write down 3-4 reasons why they think they should buy from you.
They have 1 minute to complete this task.

You're done!

OK, that’s your 3 minutes. Take a look at the results and see if it tells you anything.

• Is your offering obvious?
• Can people find your products/services easily?
• Are reasons obvious as to why visitors should buy from you? 

The answers to these questions should help you to amend your website to make it more relevant to your visitors.

Good luck

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TOP 5 Important Rules in Website Design

When it comes to designing your website, extra attention should be paid to every tiny detail to make sure it performs the best that it can do in serving its purpose. Here are five vitally important rules of thumb to observe to make sure your website performs well.

Rule 1: Do not use splash pages
A splash page is the first page that you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter", and that's it!  They are just pretty doors with no real substance.  All websites have one purpose and that's to get people in looking at your content - don't make your visitors come to a door first and don't give your visitors have a reason to click on the "Back" button!
Give them the value of your site up front without the splash page.

Rule 2: Have a simple and clear navigation
You MUST provide a simple and very straightforward navigation menu so that even a young child would know how to use your site.
Definitely stay away from complicated Flash based menus or complex multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

Rule 3: Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to ensure that they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site with the utmost of ease. Don't confuse your visitors because confusion usually leads to "abandon ship"!

Rule 4: Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine, better still if you like the idea of using audio place a 'Play Music' option/link/button somewhere prominent so that they can play it of they want to.  Similarly with video, there is nothing more annoying that video starting before I've clicked the 'Play' button!.

Rule 5: Do not use excessive banner advertisements
Some form of advertising is perfectly fine and is acceptable to most browsers and visitors; anyway, most net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate.
A different approach would be to provide easy access to your most valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

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10 Common Business Website Mistakes

I've managed many different website projects and now feel that it's time to show the 10 most common business website mistakes out there.

1.  Using A Brochure Design

Numerous businesses basically take their print brochure and turn it into a website.  A website isn't a print medium; websites and printed material are used differently by their audiences, the interaction with the reader is completely different for both, and hence the designs and user experience need to be completely different.


2. Not Having A Strong Call To Action

What do you want visitors to your website to do?  Fill in a form?  Visit a download page? Call you? Focus on what the primary action is that you want your website visitor to take and ensure that the action is obvious.  Use buttons that are a different colour to anything else on the site to draw their attention.  Use a subtle shaded background to draw their attention to particular pieces of information or calls to action that you want them to take etc.

3.  Ignoring SEO

I must admit that I've been guilty of this myself, but it's important to get some of the basics right here.  Ensure that all your pages have the basic Meta Tags completed (specifically the TITLE and DESCRIPTION one as these could be used and displayed in search engine results.
Read my Real Basic SEO Tips for more information.

4.  Paying for Design and Not Copy

Too many businesses will pay a heap of money for a great design then ruin the finished product by inserting all of their old, lousy content into the site.  If you are willing to pay for a designer then you are willing to pay for a good copywriter!  Even if you can't afford much and can't afford to rewrite all of your pages then just search Google for "Cheap Copywriters" - remember to get a few quotes before you pick one!

5.  Failing To Define Who They Are

Your brand is important to you and your business; without it you are nothing.
I guess you know what your brand stands for, so here is a quick test for you.  Visit your website and see if you can see evidence of your brand promise or value proposition within THREE seconds!  If you can't then I'm sure your visitors can't either!

6.  Contact Forms

People really hate filling these out and many website just have them to ask for [name], [email address] and [comments]!  What's the use?  Just provide an email address and your prospect will supply you all this without asking and without they having to complete a silly form!

7.  About Us

Much of what a website should be about is providing some element or trust and confidence in your business and brand ... so why do so many sites miss out lots of information about themselves in the "About Us" section of their sites.  As these are one of the most visited pages on your site then this is one great chance to sell yourself and your achievements.

8.  Using Flash Intros

Don't do it, no-one likes them and they add absolutely no value to your website at all!  They are just very annoying.

9.  No Goal

Some business owners make their sites an extension of their business cards and as such their sites lack a direct goal.  Every website should have a purpose whether it's to generate a lead, generate a sale, build brand exposure or give more information. Homepages should be making visitors click though to a great landing page that will convert.

10.  Ignoring Social Sharing

Whether you simply have your Twitter account in good view or allow visitors to share the page they are on through their own social networks, you need  to include them.  More and more of us are engaging with social networks and we are happy to promote great content through them.

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External Links Should Open in New Tabs

It might be me, I might be old fashioned in my views on life, but I really think that web designers/developers are missing a trick with how they treat external links within their websites.

I guess going back a few years the majority of web users complained that when they clicked an external link from a particular website it opened a new window, and depending on how it opened it was at times confusing (I personally never used to mind it!); but the wonderful introduction of browser tabs this has all changed.

Instead of opening up new windows, you can now magically open links to external sites in new tabs. The big and important difference here is that browser tabs are easier for users to manage than browser windows.

I know that there is also an argument that if a visitor to your site clicks on an external link that this new link should be seen as part of a seamless customer journey and they should see this new site in their current browsing session …. Bunkum!

And surely when you open an external links in the same tab for a user and they want to continue their journey on the original site, you create back-button fatigue for them; this doesn't sound like a very good user experience! Does it?

I know this is a personal rant, but I feel that it’s an important one, I’m getting fed up of following links to external sites that interest me, for me to only need to fight my way back to the original site to follow my original journey.

And I know that I can Ctrl and click to force a new tabbed session, but that’s not the point, I bet only a small percentage of web users actually know that anyway.

Quite simply, links that take users to a different (external) website should open in new tabs. Links that take users to a different page on the same website should open in the same tab. This is the right and sensible approach to take.

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Are you the Betamax of SEO!

Some things become old hat over time, one moment they have their day and they are good for you, the next, they are definitely bad for you and like the old Betamax videocassette, you really shouldn't be seen dead with them!

Some SEO tactics are now so old fashioned that they will soon start to cause your site problems if you continue use them.

Article Submissions – so very yesterday; there once was a time when submitting an article to a directory could bring you some decent traffic and also be great in the eyes of Google; but those days are now long gone, Google will penalising you for submitting content somewhere in the simple hope of providing a dodgy link back to your site.

Reciprocal Linking and Link Exchanges – a fantastic tactic to use at the turn of the millennium, many sites got lots of links from them and plenty of Google kudos with this tactic, not any more; search engines now detect these links easily and know that your site is simply after cheap, useless links and they won't thank you for it.  If you provide great content, other sites will naturally start linking to it!

Thin Content – providing scant copy on a page just to try to get a few more keywords on your site, is not only a very poor SEO habit (and always was), but also provides absolutely no value to your visitors whatsoever; if you employ this tactic then it is definitely time to move on (after all, we are in the 21st Century now). We already know that great content can drive great links.

Ignoring Design – once upon a time, design didn't matter, you had a site and by hook or by crook, visitors managed to find what they wanted and were somewhat happy! Those times have long gone my friend.

Picture a tatty shop on a typical High Street, dirty windows, paint peeling from the sign, inside the store isn't any better with products placed all over the place, poor internal signage means you can't find what you want and there is no shopkeeper to help you find what you want – chances are you wouldn't enter this shop in the first place, but if you did, I bet you wouldn't want to buy anything from it. 

This High Street shop is like a badly designed website; it's unlikely that anyone would enter a site like this in the first place, but if they did, I'm sure that they wouldn't stay around for long!

Don't settle for or ignore your website design. Your visitors won't!

Summary

Be the Betamax of SEO if you dare; if you do, I can guarantee that Google won't like your site, and if they don't like your site then they won't send anyone your way!

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Convert website visitors to customers in 5 easy steps

We all want to attract visitors to our website, but more important that getting those visitors is the simple fact that once on your pages, you need to be able to convert them into customers, here are some very simple steps you can take to help in that goal.

Design to Delight - OK, I know, this one is obvious right!  Right, but you would be surprised how many website owners forget this one simple rule.  

Sites needs to be well laid out, wish simple, clear navigation (key navigation buttons should be either across the top or down the left hand side).  Use colours that are easy on the eyes and keep fonts simple, the words on the page should be easy to read.  Use images ONLY when they add to what you want to convey.  One or two column content layouts are fine, but always try to put the main content in a slightly wider column to help attract the eye.

Split Test – Google's Website Optimizer is now Google Content Experiments and brings with it the power of split testing to anyone with a website.  Essentially, this and similar tools allow you to test two possible website elements (this could be image, test or buttons etc), and will help you to see which version your visitors engage with the best.

So for example if you have two headlines and you didn't know which one to use then this simple A/B split testing would help you decide which your visitors thought was best.

Usability Testing - This covers a range of options from getting friends, family or colleagues to look at your website to recruiting a specialist agency to do it for you.

You can let them navigate your site freely noting problems and issues that they have with it or provide a list of actions that you want them to perform; tests done yourself are usually best when you can watch your subjects browsing as you can see all the small problems that they have that they might not later comment on.

Titillate your Titles - Did you see what I did there!  Titles on webpages, articles, news and blog posts provide you with a great opportunity to really grab your visitors attention.  If it's suitable for your brand then use a little humour in main titles; break down your content into chunks and start each section with a sub heading, this helps draw in visitors and also makes the piece easier for reading.

Lead them into that all important call to action.

Chat - Consider introducing a live chat feature on your site so if visitors get stuck or need to ask you a question then you are only one click away from an answer; the key is to keep them on your site at all times.

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Five Tips to Search Engine Success

Tip 1 – You can’t outsmart Google

It’s a fact that if you try to beat Google by trying the latest way to force your pages into the top of the rankings then you will get found out!  Site owners that were spanked by Google's most recent updates (Penguin or Panda), will testify to the fact that you have to bide your time.

A spammy approach to gaining good ranking will hurt you and your business in the long run.  There is no automated way to the top, no quick win – only and effort will get you there.

Tip 2 – Normal business rules apply

If you owned a ‘bricks and motor’ store then I'm guessing that you wouldn't expect to attract customers for free; the internet is exactly the same, it isn't free nor easy to attract visitors to a website.

Invest time and effort and you’ll do well.

Tip 3 – ensure your site has a good infrastructure

It stands to reason that your site won’t survive for long if it had a poor design.  To get ranked well you need a fast loading site filled with pages with great content and pages that link to all the other pages within your site (needed so that search engines spiders know where all your pages are.)

If you're serious about your website, don't use the cheapest web host or designer. Slow poorly designed pages can influence the rankings of your web pages.

Tip 4 – Take Control

Stop searching for gurus or secret tricks that promise to make your site number one in Google (or any other search engine for that matter), they don’t exist.

Work with a search engine marketing professional, ideally someone who understands business and how search engines work.

With their assistance discover what your unique selling proposition is

Identify your audience and make a plan.

Create a great website with valuable content (if visitors like your site word will get out)

Advertise your site (use SEO, paid advertising, even traditional advertising to promote it)

Step 5 -  Act Now

There is always something is your business that’s more important that promoting your website (or so you think), talk to someone today (talk to me) about improving your search engine rankings.

SEO is not necessarily about getting backlinks. It's also not necessarily about getting high rankings on Google. It is about getting sales. It is about improving your business.

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How's that website of yours looking?

Isn't about time that you took a seriously long look at your website!

I know the site was probably designed by you or you approved it, it’s a very personal thing to your business, it might even seem like part of the family; but sometimes you need to ask some very tough question of your website, and business owners do not always like what answers they get back.

Sit back and answer this question with complete HONESTLY; is your website REALLY working for you?  Are you getting enough business or enquiries from it?  Does it really have that WOW factor when the homepage first loads?

You can answer the first part yourself, you know very well (or you should know) whether your website is selling for you and bringing in the enquiries that you need.

Whether your site provides the WOW factor can be a little more difficult for you to judge!  Try this very simple test …… load your homepage or main landing page and study it closely for 6 seconds (I know this doesn’t seem like a long time but seriously, this is all a real visitor will give you).

Now answer the following questions honestly.

1. Can you tell instantly what service or product you provide?
2. I'm sure you have a couple of key messages that you want visitors to know about you – can you find evidence of these?

If you think you can’t answer these without being bias then pass get some feedback from other people whose judgement you trust.

If you think you have a problem here it could be down to a number of factors, including:

• Navigation
• Layout
• Design
• Content
• Images

This is where I can help you, I can work with your development team or website designer to help you create a website that it fit for purpose and will provide a WOW factor that will help you convert more visitors into customers.

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