Launched in early 2015, RankBrain is Google’s machine learning technology, it uses artificial intelligence to help Google understand exactly what you want to find with your search and delivers you highly relevant search results.
So how do you rank for RankBrain?
Actually the answer is rather simple and something that I’ve been advocating for years now, we know that RankBrain is effective for the 15-20% of the queries that Google has never seen before; this clearly indicates that these are natural language queries, typically long typed out queries or more likely voice queries asked on smart devices (smartphones, tablets etc.).
So optimising for these is easy, just write in natural language, write for humans, write for your target audience. If in doubt read your content out load to see if it makes sense (again, something I’ve been advocating for years), if it doesn’t make sense then your content isn’t correctly optimised and it need rewriting.
As a content writer, you tend to find that the highest quality content is written in a very natural way that is conversational.
So that’s it, check your content, check that it reads well and you will improve your Google rankings.
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