H10 Salou Princess Review

Stayed: 2–9 May 2026
Room type: Half Board, double room with twin beds
Overall score: 8/10

We stayed at the H10 Salou Princess in Salou (Spain) from 2–9 May 2026, in one of their double rooms with twin beds. There were no double bed rooms available for our stay.

From the moment we stepped into the lobby, the hotel had a more grown-up feel to it, which we liked straight away.

This stay also felt a little different for us, as we are starting to look at areas in Spain for retirement. Salou, or the surrounding area, may well end up on our shortlist.

The room was a typical size for this kind of hotel, with a TV, air conditioning, fridge, safe box at €3 per day, free WiFi, and a balcony. The bathroom had a bath with shower over it.

Our room looked out over the front of the hotel onto a busy main road. The road starts to get busy from around 7:30am, and traffic noise is only  slightly noticeable during the day, but we did not think it was too bad at all.

Accommodation

The room was clean and well appointed. It was a typical size for this type of stay, and nothing felt old or worn out.

Everything worked as it should, and the room felt properly maintained throughout our stay.

It would have been nice to have a couple more power sockets. We had three, which was fine, but there were no USB charging points, so bring plug-in USB chargers or a power supply. First world problems, I know.

Pools and facilities

There is one large main pool with a kids pool next to it, and plenty of loungers around the pool area.

The pool was clean, and the lifeguards were attentive. Towels were available from reception for a small refundable deposit.

They also have four Balinese beds, also known as Bali beds. We used them on three of the days we stayed, at €25 per day.

They added a lovely touch of luxury around the pool, and as it was my wife’s birthday, it felt like a nice treat for her too; plus up by the top beds (#3 and #4), it tended to be very quiet.

Food and drink

The more grown-up feel carried through into the dining area. It was well laid out and served buffet-style food, but the whole experience felt calmer and more relaxed.

Breakfast was a typical mix for this kind of European hotel, with both English and Continental options.

There was fresh fruit, sausage, eggs, bacon, beans, mushrooms, yoghurt, pastries, cereals, cold meats, cheese, and a surprisingly good choice of alternative milks, including plant, oat, and almond milk.

Hot drinks and fruit juices were included at breakfast.

Dinner had the usual mix of soup, pasta, salads, fish and meat dishes, fried food, chips and wedges, plus a show cooking area.

Drinks were not included with dinner. We stuck to the 1 litre bottles of filtered water at €2, which was enough for the two of us.

This is where the different clientele at this hotel showed. Lots of people were drinking water, soft drinks, or wine. It was not families downing pints of cheap Spanish lager.

Sweet treats were always available, including ice cream, small cakes, puddings, and fresh fruit.

As a vegetarian, I did find the choice a bit limited. There was always something to eat, but it was not always especially interesting. Salads and pasta are fine, but over a longer stay it would become repetitive.

Surely it cannot be too difficult to put on a couple of proper vegetarian dishes, such as curry, lasagne (strangely a day after putting this review live, a lovely vegetarian lasagne was available!), or something similar.

My carnivore wife liked the food and the surroundings so much that we ended up going Full Board for the last four days.

BTW, if you want to upgrade from Half Board to Full Board, do it officially at Reception rather than paying for the extra lunches in the restaurant, it was a much cheaper way to do it).

Because the dining experience felt more formal, there were no overloaded plates and very little waste to be seen. Overall, it was a decent dining experience, apart from the lack of vegetarian options.

Busy times for the restaurant:

Breakfast busiest after 9:30
Lunch wasn't particularly busy at all
Dinner busiest after 20:30

Staff and service

As you would expect in a good hotel today, the staff were friendly and helpful throughout our stay.

In the restaurant, the waiting staff were attentive, and we were always seated very quickly. Plates were cleared fast, and the service felt well organised.

Atmosphere

The atmosphere was quiet and chilled.

It seemed to attract a slightly older clientele, which gave the hotel a more relaxed and informal feel. That suited us perfectly.

Other facilities

I think the hotel wristbands are new for 2026. They act as your room key, but you can also add money to them and use them for payment around the hotel.

The hotel seemed to have live entertainment most nights, including local bands and tribute acts.

The Legends Sports Bar reminded me of a mix between an old, dark English pub and an Irish pub. It was cosy, with dark beers and Spanish beers available.

If it is still on, the Bock Damm Negra Munich is a gorgeous beer. Voll-Damm is also a lovely beer.

There was also a small café by the pool for quick bites, opening from 12:30. It served things like chips, hot dogs, pizza, soft drinks, and alcoholic drinks.

There is apparently a sauna and gym in the hotel, but we did not use them.

Top tip: when we were there, the top terrace, past the first two Bali beds and up the steps, was nice and quiet.

The Verdict

H10 Salou Princess is a clean, friendly, and well-located hotel with a slightly older clientele and a relaxed feel.

It felt more grown-up than some of the family-heavy hotels in Salou, and that made a big difference to the stay.

The room was clean, the staff were excellent, the pool area was pleasant, and the food was good overall.

The main downside for me was the limited vegetarian choice. It was not terrible, but it could be much better with just a bit more thought.

Overall, this was a really enjoyable stay, and it is definitely somewhere we would consider returning to.

Scores

Accommodation: 8/10
Location: 9/10
Food and drink: 7/10
Staff: 9/10
Atmosphere: 8/10

Overall score: 8/10

A clean, friendly, well-located hotel with a more grown-up feel. Relaxed, informal, and a very good base for a stay in Salou.

A Move to Spain!

We are actually considering a move to Spain, follow our journey here.

Where Does My Traffic Come From?

I’m a marketer by trade, so I can’t help being interested in where traffic comes from and what people do when they arrive.

This digital garden is built on Blogger, and I like Blogger for what it is. It’s simple, familiar, and lets me publish without turning the whole thing into a project. But Blogger’s own stats are ridiculous.

You can publish a small article, make a cup of tea, come back, and suddenly Blogger tells you ten people have visited it. I’m never convinced those figures are real. Sometimes it feels as though Blogger adds a visit every time I merely think about a post.

Google Analytics sits at the other end of the scale. It’s powerful, but it feels far too big for this site. Using it here feels like running a combine harvester through my digital garden.

So I use Umami.

It’s simple, clean, and easy to set up. I can see which posts people are reading, which ones are being ignored, and which pages are quietly doing better than expected.

That helps me make better decisions.

If a post gets attention, I can refresh it, expand it, or write something related. If people seem interested in a topic, I can give that topic a bit more care. Not because I want to chase numbers for the sake of it, but because it helps me understand what people find useful, interesting, or worth their time.

I still take care writing every post. Even the little ones.

But it makes sense to give more attention to the posts people actually read. A digital garden still needs a bit of tending, and Umami helps me see where the green shoots are.

Private: A Fast-Paced Start to the Series

I’ve just finished Private, the first book in the series, while away on another break in Spain. I tend to only read fiction when I’m on holiday, and this time I brought this and Private London with me.

Written by James Patterson and Maxine Paetro, this feels like a strong introduction to the Private series. It’s a fast-paced crime thriller and another real page turner.

Set in Los Angeles, the story feels very cinematic. I’ve never actually been to LA, but it all felt clearly laid out, almost like watching it unfold on screen.

What stood out most was the way multiple storylines move along at a quick pace. The authors trust the reader to keep up, which keeps things engaging without over-explaining.

That said, the plots aren’t especially deep or complex. But I’m on holiday, and this is exactly what I want. An easy, exciting read that keeps the tension moving and tightens nicely towards the end.

Another Patterson book that I couldn’t put down until I’d finished it.

Score: 9/10

Others in the Private series I have read and reviewed:

#1 Private
#2 Private London
#22 Private Dublin

I Need To Be More Organised

 I really don't know what's wrong with me, I have a wealth of technical and apps available to me, but I still seem to be very unorganised! I don't get it!

Antisemitism and the Semitic Confusion

This note comes off the back of an online discussion I had with someone who believed antisemitism means racism against any “Semitic” people; I would have thought that a grow man would have understood the difference, but you live and learn I suppose.

I spent time explaining that “Semitic”, originally coined in the late 18th century originally refers to a group of languages, including Hebrew and Arabic. It was (and still is) a linguistic label, not a race or a single group of people.

“Antisemitism” came later, in 19th-century Europe. This term was used specifically to describe hostility towards Jewish people. From the start, it was used in that narrow sense, and that meaning has stuck.

So while the words share a similar root, they don’t line up in meaning.

You can criticise countries, governments, or policies without it being antisemitic. The line is crossed when it targets Jewish people as a whole or leans on old stereotypes.

This is one of those cases where knowing the history of a word clears up a lot of confusion.

I'm on Holiday ... but I'm not!

I used to find it really difficult to switch off from work when I was on holiday.

In fact, I got to loathe the idea of a “holiday” because it often became another way of saying I was working from a different chair, or a different country, I would respond to emails and messages no matter where I was, what I was doing, or who I was with. Even when I was on holiday with my children, work still found a way in.

But over the last couple of years, something in me has changed; here I am now, waiting for a flight to Spain with my wife, and work could not be further from my mind.

And honestly, it feels brilliant.Want to know how I flicked that switch?

1. I’m gone

As my holiday gets closer, I let people in the business and key suppliers know I’ll be away.

Not half away. Not “still checking emails” away. Properly away.

I’m on holiday, and I’m gone. Period.

I think giving people clear notice before you leave is a great form of professional respect. Everyone knows where they stand, and nobody is left guessing. And you can start to get support to get some major projects closer to a answer before you leave.

2. The handoff

I hate the soft handoff with a passion; you know the one: “I'm going away, but you can contact me if it’s an absolute emergency.”

It's a statement that sounds helpful, but it keeps the door open; and once the door is open, work starts to creep in, and lots of things become an emergancy and need your attention ... but you allowed it.

So now what I do is I assign clear owners to every active project and/or task before I go away. Everyone in the business knows what is happening, who is responsible, and what needs to move forward.

More importantly, they know I trust them to make decisions while I’m not there, and I have some decent processes in place with plenty of checks and balanced.

My goal is to return to projects that have moved on, not a pile of “waiting for your approval” emails.

To be honest, I’m not that important anyway. I only thought I was 😀

3. Become a digital loner

I never used to mute work notifications; then I started muting them, but that still meant I could check them whenever I wanted. And of course, I did.

Now I go further, and II now delete key 'work' apps from my phone while I’m away, Outlook, Teams, and the softphone app, they all go, so I physically can't be interrupted, or be tempted to take a look. I can always easily reinstall them when I get back anyway. 

If I’m not looking at work messaging apps, I’m not thinking about work problems. It sounds a bit extreme, but the psychological weight that lifts is pure bliss. 

4. Buffer day(s)

I used to get back home after a holiday and go straight back to work the next day. In fact, once we got back early in the morning during the week, and by the afternoon I had logged back on. 

Now I make sure I have at least one full buffer day, preferably two. This gives me time to acclimatise and get back into a normal daily rhythm before I get cracking with work again. 

During these buffer days, I do not reinstall apps. I still count them as holiday days… because they are!

 

These four things alone have made my breaks calmer, cleaner, and far more peaceful.

And to be honest, they are usually well overdue.

My Fantasy Dinner Party Guest List

I’ve always kept a list on my phone of people I’d invite to a dinner party.

Now that I’ve got this digital garden, it felt like the right place to share it. It’s a bit of a mixed bag. Some are still with us, some are long gone, and a couple aren’t even real… but they’ve earned their seat at the table all the same.

I don’t even know if there are rules for this kind of thing. Should it be a set number of guests? Should it only include people who are alive and could actually turn up? Or is the whole point that there are no rules?

I’ve got no clear answer yet, so for now I’m just letting it grow. I’ll figure out my own rules as I go… or maybe I won’t.

Here’s the current guest list:

• Derek William Dick (Fish) – for the great singalong
• Warwick Davis – grounded, funny, and quietly wise
• Stephen Fry – effortless intelligence and warmth
• Norman Wisdom – nostalgia and so funny
• Stan Laurel – gentle humour, perfectly timed
• Richard Branson – big ideas and bigger stories
• Paul Daniels – a touch of magic at the table
• David Nixon – classic showmanship and more magic
• Bobby Ball – warmth and one funny guy, saw him live, I'd love to talk to him
• Paul Gascoigne – unpredictable, but I bet he'll be unforgettable
• Sandi Toksvig – sharp, kind, and brilliantly funny
• Tim Allen - for his wit, entertainment stories
• Jim Davidson - so fucking funny
• Bobby Davro - again, another fecking funny comedian
• Richard E Grant – energy, honesty, and joy
• George Best – talent and tales in equal measure
• John Cooper Clarke – sharp words, delivered perfectly
• Dick Van Dyke – pure charm and the stories he would have
• Bruce Wayne – because why not
• Charles Hawtrey – chaos, comedy and my grans fave
• Lee Mack – quick wit, no pause button
• Fred Dibnah – stories from a different world
• Ade Edmondson – a bit of edge
• Steve Harris – the stories and a quick bass lesson perhaps!
• Karen Carpenter – a voice I would have to to hear live
• Steve Pemberton – clever, dark humour, such a great storyteller
• Audrey Hepburn – grace and perspective, a calming influence 
• Buster Keaton – silent, but says everything
• Tom Hanks – easy company
• Herbert Henry Scaife – my great grandfather; I’d just love to meet him
• Norman Griffiths - my grandad, I hope I'll be half the grandad he was
• Steve Davis – calm, thoughtful, unexpected humour
• Freddie Mercury – presence that fills a room
• Paul Heaton – grounded, sharp observations, and a little singsong
• Grayson Perry – perspective and honesty, and actually funny
• Monty Don – calm and balance

I suspect this list will keep changing. New names will come in, others might quietly drop out.

That probably says more about me than it does about the guest list.

I might do a seating plan at some time, that will be fun! 

AI just can't write copy

I’ve been using AI for a while now at work, and one of the tasks I have tried to use it for is to help me with website descriptions for our construction products.

And if I’m honest… it keeps missing the mark.

It gets close sometimes. The structure is there. The words are there. But it rarely feels like something that would actually make a customer stop, think, and buy ... and that’s when it clicked for me. AI doesn’t struggle because it’s slow or badly trained. It struggles because it simply isn’t human.

It has no empathy. No lived experience. No real sense of what it feels like to be the person reading the page and deciding whether to trust you or not!

So instead of sharp, persuasive copy, you get something else. Safe. Repetitive. A bit hollow.

You can throw better prompts at it. You can guide it, tweak it, refine it. I’ve tried all of that. But it still falls into the same patterns, because that’s what it’s built to do.

AI has been developed to spot patterns in data and leans into them. It writes in a rhythm that feels right on the surface, but it doesn’t really mean anything. There’s no intent or passion behind the words, and for me, thats the fundamental problem. Good copy isn’t just about sounding right. It’s about understanding people, then choosing words that nudge them to act.

That part still needs a human.

That said, I don’t think AI is useless. Far from it.

It’s great for getting started. It helps with structure, rough drafts, and getting ideas down quickly. It speeds things up, especially when you’re staring at a blank page.

But the real work still happens afterwards. That’s where tone, judgement, and experience come in. That’s where something average turns into something that actually works.

It’s also why proper copywriting still matters. Not just words on a page, but words that reflect your business, your brand, your customers, and the way you want to be seen. That kind of work is hard to fake.

If you’re interested in that side of things, there is more chat over at Yorkshire Writers. It’s just two of us, writing in a way that sounds like real people, because that’s what readers respond to.

AI has a place. I use it most day ... but writing copy that connects with people… that still comes down to people.