I’m a marketer by trade, so I can’t help being interested in where traffic comes from and what people do when they arrive.
This digital garden is built on Blogger, and I like Blogger for what it is. It’s simple, familiar, and lets me publish without turning the whole thing into a project. But Blogger’s own stats are ridiculous.
You can publish a small article, make a cup of tea, come back, and suddenly Blogger tells you ten people have visited it. I’m never convinced those figures are real. Sometimes it feels as though Blogger adds a visit every time I merely think about a post.
Google Analytics sits at the other end of the scale. It’s powerful, but it feels far too big for this site. Using it here feels like running a combine harvester through my digital garden.
So I use Umami.
It’s simple, clean, and easy to set up. I can see which posts people are reading, which ones are being ignored, and which pages are quietly doing better than expected.
That helps me make better decisions.
If a post gets attention, I can refresh it, expand it, or write something related. If people seem interested in a topic, I can give that topic a bit more care. Not because I want to chase numbers for the sake of it, but because it helps me understand what people find useful, interesting, or worth their time.
I still take care writing every post. Even the little ones.
But it makes sense to give more attention to the posts people actually read. A digital garden still needs a bit of tending, and Umami helps me see where the green shoots are.
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