Without a shadow of a doubt, a business that is socially engaged online will always get more business than the ones that aren’t; even if they only generate a little more traffic, it’s traffic that they wouldn’t have got otherwise.
But social engagement is more than just generating traffic; it’s also...
Is guest blogging really dead as Matt Cutts suggests?
Matt Cutts recently mentioned on his blog suggesting that guest blogging (the practice of providing a blog post to a site with the ultimate aim of getting a link back to your website) was dead.
In his post he actually says
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links...
SEO for YouTube
Putting video onto YouTube is very simple to do; getting people to watch the video can be a little tricky.
You could help yourself my making your video easier to find through Google or YouTube search, here are some of the techniques you could try to get your video to the top of the rankings.
Remember...
The NEW Social Media Strategy - how to get rankings from your social channels
During the last quarter of 2013 I started to change my view
on Social Media and the benefits from it to search engine ranking; tests that I
was undertaking didn’t really give any credence (improved ranking) to the fact
that Google love it when you post and engage with people of social media.
Sometimes...
Improving your Google+ posts
Text based Google+ posts can be dull, and many users seem to have difficultly in making them look exciting!
Simply changing the font throughout a post can add to the the impact of them and make people read your post rather than someone else's post.
So how do you get your text to include bold, italic...
Twitter doesn’t use Twitter and Facebook social signals to rank pages
Matt Cutts (Google's head of search spam) yesterday explained this in a video (see below) that whilst the Google algorithm doesn’t treat social sites any differently to aid (or otherwise) webpage ranking, where they can they do still crawl and index the page like they do for any other website.
What...
SEO: What to expect in 2014
Improved Webmaster CommunicationsFirst and foremost with Google constantly looking at Link Devaluation and more Penguin updates expected this year, I’m hoping that Google start to help webmasters out a little more by providing a tool that can quickly detect poor linking patterns and allow you to simply...
Social Media for Ranking
Top retailers will tell you that Social Media isn’t very good for generating traffic direct from the links that you put in your Twitter feeds, Facebook pages or Pinterest boards; but what it is good for is providing the big search engines with suggestions on your engagement with the social sphere.If...