What does this mean in practice for website owners and brand managers that currently undertake social media in order to gain improved rankings? Simply don’t stop what you are doing!
Whilst the fact that you are engaging with your market doesn’t explicitly mean that your rankings will improve, some of this engagement will lead naturally to users taking a look at your site and offerings; this traffic is highly desirable.
The fact that Google does crawl and take notice of social channels does mean that a well crafted and themed channel presence could still rank well in the Google index or be seen as having a good amount of authority and any links back to your webpages become more influential in your own rankings.
In the future think about your Twitter, Facebook or Google+ page as being more of a microsite for your business and brand.
Great content
The learning to take from this video is that we should all continue to do what Google have always recommended and that is we develop great content that visitors will want to read and share through their social channels and other web properties.
Future
There is no doubt that in the future things may change, especially as Google become more adept at understand the value and authority that a particular author may have. If for example Matt himself comments on someone else’s SEO themed blog post then it is unlikely to change anything about their ranking; when Google fully understand that the Matt Cutts who just commented on that blog post has some authority in SEO, then it could affect ranking.
In Summary
Continue to do what you do in Social Media, do not ignore the content, don’t expect great leaps in ranking though your social engagement.
The Full Video
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