Online Lead Generation Magnet

Why a magnet?
By its very definition, a magnet is something that attracts objects – in this case we want to attract leads.

There is a vast amount of traffic online, and what every single website wants to do is pull that traffic it into their website – but online traffic management mustn't end there!

What if someone visits a few of your pages and then leaves – you are likely to have spent time and effort (and perhaps money) in attracting that visitor in the first place, and they have leave your site without providing you with any value whatsoever!

Now the ultimate value is that they buy from you; but even if they don’t buy they could have left you with the next best thing – their contact details.

Many, many site and business owners never think about collecting visitor data to use as a remarketing tool, but it is incredibly important that you do; the more details you get about visitors who are interested in your product and service, the better, more profitable business you can generate.

So how do you generate these sales leads?

The best way is to provide some useful information.

We all love information on the internet that can help us – maybe help us do our job better, save or make us money, and your potential customers are no different.

Now they might not be willing to part with hard cash for the information you have, but they might be willing to leave you their email address at the very least!

There are numerous ways we can do this online, but the best ways are:

  • eBooks - needn't be huge, a decent 20 page eBook can be a great way to establish leadership and authority in a marketplace
  • A downloadable “kit” - worksheets, videos, articles etc
  • Free quote or consultation - these could be delivered in person, my email or over the phone. The great thing about these is that the requester knows that they will need to part with a good amount of information to get the best advice or quote from you.
  • Email course - send out a series of informative and educational emails. Over the course of a few weeks or a month you could send numerous emails automatically building authority and trust with the recipient.
  • Free samples - if you are the type of business that can send out samples then they make a great lead generation tool.
  • Activate a trial - software companies always collect visitor details if they want to download software and get a free trial. During the trial period ensure that you send out automated emails to encourage a conversation with them.
  • Whitepapers - a white paper is basically a smaller version of an eBook – so if you find you can’t provide enough detail to make a convincing eBook, make a convincing white paper. They are inexpensive to develop and will add greatly to your credibility.
  • Newsletters - do you have information that you can regularly send out as a newsletter?
  • Invitation to a webinar - people love webinars, mainly because they are usually free to attend; they are a great way to delivery the same piece of information to a wide audience and they are very cost effective to do.

In Summary

As already mentioned, once you've built up a steady stream of internet traffic, your job is far from over. You now have to implement some type of lead generation magnet(s).

With the automated delivery of follow up emails you’ll start to see some great results and you’ll find that some of these prospects will start to known on your door.

Best of luck.

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