Best Practice SEO on a budget

Many individuals and smaller businesses don’t have a budget for SEO work, but if you plan to do your own SEO then all it will only cost you is a little bit of time and effort.

Here's some thing you want to get done:

Keywords:

The first step is to think carefully about how potential visitors are likely to find you when they fire up their favourite search engine; what are the key terms that you would expect them to type into the search engine to find you.

Don’t be too general here, if you are repair clocks and you live in Bristol then “Clock Repairer in Bristol” is a very good start. When putting your list together, consider the ‘transactional’ keywords that someone might use for your service, these are words that might be used in an internet search that would suggest that some if ready or likely to buy, and could also help you understand how you might be trying to position yourself as a business.

So back to our “Clock Repairer” example, they could use something like:

“Cheap Clock Repairer in Bristol”
“The best Clock Repairer in Bristol”
“Order a clock repair in Bristol”


Also consider informational searches that someone might try; these are terms that show that someone is looking for more information before they make a purchases decision, those could be things like:

“Is my clock worth repairing?”
“How do I look after a clock?”
“How much is my clock worth?”


The idea with a lot of these informational terms is that you are looking to show that you know what you are talking about; you are building trust and credibility with your web pages.

Once you have 3-5 key terms that you think visitors will type to find your services then ensure that these terms are on your web pages (then search engines will get the idea that these are the terms that you want to rank well for).


Writing your pages:

It’s always worth writing your pages as if you are talking to someone who doesn’t know anything about what you do or sell, this way you are more likely to talk to your visitor in the right (consultative) way.
 Always remember to add more words like “you” and “your” etc and less of the “me” and “us” etc, that way you will be writing with your audience in mind.


Tagging:

Remember to include unique META Tags on each page, specifically ensure that the META Description and META Title are completed and unique for every page.

Ensure that the META Title is around 50-60 characters in length and the META Description is 100 and 150 characters in length.


Links are important

Links are the lifeblood of your website ranking, without any links to your pages you will not rank on any search engines and you’ll never found.

Think about any relationship you might have with other businesses – partners, suppliers, trade bodies or associations etc. See if you can get links from any of these websites.

If you create good content and people like your site and you’ll start to attract natural links.


Social Media

Use some form of social media when you start off, whether it be Twitter, LinkedIn, a blog, Facebook or Pinterest, and post often, several times a day is good, and make the post relate to your business.

To start off with pick one network and work hard at it – social media posting can take a lot of time and effect and it’s not worth spreading yourself thinly. You’ll have a good idea where most of your audience hang out – post there.

The search engines will quickly pick up the fact that you are posting quality content and hopefully engaging with your audience – this will help with ranking.


Can’t do it yourself?

As you won’t be able to afford to pay for speculative SEO work by an agency then look around for an SEO company that is willing to offer a ‘Risk and Reward’ deal. With this type of contract they will agree that they won’t get paid unless then get you on the first page of your chosen search engines for agreed keywords.

If they are successful then it will cost you money, but at least you know you're only paying for keywords that are on the first page of search engine results.

WARNING: Never pay an agency who guarantee that they can get you onto the first page – no-one can guarantee it.


It isn't quick:

Don't expect great results overnight, doing SEO like this without much effort isn't easy and getting on to the first search engine results page is very difficult, but see how you get on in 3-6 months and take things from there.
Top SEO agencies can't get you sustainable results overnight either!



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