First and foremost with Google constantly looking at Link Devaluation and more Penguin updates expected this year, I’m hoping that Google start to help webmasters out a little more by providing a tool that can quickly detect poor linking patterns and allow you to simply Disavow links that you don’t want to be associated with anymore.
On the subject of Disavowing links I’d like to see Google working towards helping webmasters by providing an easy way to send a request the webmasters of external links by using the Google Webmaster Tool inbox. The advantage here is that Google will be able to see clearly when a webmaster is trying to clean up their act.
Content, content, content
Quality content creation will become the watch word for all SEO practitioners during 2014 (if it isn't already!) as Google will tighten the noose around the neck of thin sites.
Content needs to be seen as a valuable business resource that can be reused or reworked for web pages, social media, audio and video etc
The technical aspect of SEO
SEO will become more technical, so that we can deal with the likes of schema, authorship, crawlability, etc.
KISS – Kall It Sales Stupid!
I see more of us focusing on real lead generation, conversions and sales rather than simply how are our keywords doing in SERPS! We need to move to really help businesses with the bottom line.
Personalisation
If nothing else then the personalisation of search results will change what SEO means; when I search for “Dolphins” I expect Google in the future to provide more personal results for me and supply more Miami Dolphin sites; if my eldest daughter (who wants to be a Marine Biologist) conducts the same search I would expect her results to show more instances for the marine mammal.
Other stuff
I see further strengthening in AuthorRank and now we have Hummingbird, more natural language capabilities.
Finally I see lots of ‘SEO’ people around the globe complaining that Google updates have ruined their ranking simple because they failed to follow good practice!
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