Google AdWords Quality Score


Google uses an algorithm to decide an ads Quality Score, the higher your Quality Score the more your ad will be shown and the cheaper each click will be!

Whilst the exact working out of the scoring system is a big Google secret we can confidently say that the main elements that decide the Quality Score are - Ad Click Through Rate (CTR), Relevancy of the text used in the ad and the relevancy/quality of the landing page.

It’s estimated that the importance of these are:

Ad CTR = 65 percent
Relevancy of ad text = 20 percent
Relevancy of the landing page = 10 percent
Other = 5 percent

It seems clear therefore that the best thing you can do to get more AdWords clicks to your site and pay less doing it is to improve your ad copy; doing this will definitely improve the CTR and improve your Quality Score in doing so!

I’ll take more about how to improve your AdWord Ad copy later.  Keep watching.

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