Pay By Results SEO (Risk and Reward)

I've done a lot of Search Engine Optimisation (SEO) for a lot of businesses in the past, but I rarely know the specific ins and outs of the business that I do the SEO for; I obviously understand the basics – I understand what they are selling and how they prefer to sell it, I understand the market they...

Link Building is NOT Dead!

I recently read a short blog post about how Link Build is supposed to be dead (in fact illegal!), but that Google's Eric Enge it's been suggested that "webmasters to change their thinking about how they build links", in fact it was suggested that "[webmasters] need to reverse their process and should...

What can your website learn from Social Media?

Social Media is the internet success story, we all engage with it in some way shape or form, we love the social channels that we have signed up to, they keep us coming back several times a day; but what exactly attracts us to these sites, and what can we learn from them that we can implement in our...

Search Remains First, Social Second For How People Find Websites

In an interesting report by Forrester Research they highlight that the majority of consumers still find websites through natural search (Google, Bing etc) rather than through Social Media (Twitter, Facebook etc); which to those of us that have been around search, SEO and Social Media for more years...

Panda and Penguin updates from Google

Lets first of all remember that Google simply loves sites that users love, they want us all to create sites that people love to share with their friends, post of social media sites, bookmark and come back to time and time again, so over the coming months Google is planning a number of updates to it Panda...

Optimising Your AdWord Ads

I’m not going to teach you to suck eggs, but let’s get some basics out of the way. You have the following to play with: Headline – 25 characters Description Line 1 – 35 characters Description Line 2 – 35 characters Display URL – 35 characters Destination URL – 1024 characters Headline This...

10 Common Business Website Mistakes

I've managed many different website projects and now feel that it's time to show the 10 most common business website mistakes out there. 1.  Using A Brochure Design Numerous businesses basically take their print brochure and turn it into a website.  A website isn't a print medium; websites...