I’ve just revisited an old post I wrote about bad SEO promises, and discovered that it’s now 13 years old.
The post used a completely invented word, fuzzyalarmzip, to show how easy it can be to rank number one on Google for a keyword nobody actually searches for.
Thirteen years later, I’m still number one.
So there we are: 13 years of dominating Google, absolutely no competition, and almost certainly no useful traffic whatsoever. Get me, I'm great at this SEO stuff :-)
It may be an extreme example, but the point still stands. A number-one ranking means very little if nobody is searching for the phrase, or if the traffic it brings has no value.
Possibly the most successful useless SEO campaign of all time.
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