For years, almost 35 years, every time I sat down to write, I wasn't alone. The room was crowded with invisible people: the boss who was vertually dictating what I should write, the client who might get offended with the wrong word or phrase, the prospect I didn't want to scare off, and the Google (and all the social platforms) algorithm that demanded its pound of flesh in optimised keywords and the right hashtags.
I spent more time thinking about the consequences of virtually every single word and sentence than the point of writing it sometimes. Everything had to be sanitised, perfectly structured, and professional to a fault. It was usually writing by committee, even when the committee was just in my head.
Fuck that.
One of the biggest realisations in moving to this "Anti-Social" setup is how much energy I was wasting on people who don't actually exist. This isn't a marketing asset anymore. It’s not a lead-generation tool. It’s just a digital garden. It's me saying what I want to say, in the way I want to say it.
Stripping away the structured copy, certain posts or content having to be a particular length, the SEO, the Meta tags, thinking about imagery and the copywriters templates has given me something I’d forgotten I needed: the freedom to just write what I want. If a post is too short, fine. If it’s too blunt, even better. If it upsets someone who was looking for a "polished brand experience," they’re in the wrong place anyway.
From here on out, the only "audience" I’m writing for is myself. If you find something here that resonates, great, pull up a chair. But I’m done performing for the algorithm. I’m just going to say it as it is and let the chips fall where they may.
It’s liberating to finally stop caring.
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