Businesses need to move away from the thought that Social Media means just Twitter, Facebook and LinkedIn.
There are probably hundreds of different platforms that could be used by businesses, some are general social media networks (i.e. Twitter, Facebook and LinkedIn etc.) and some are very niche indeed! Interested in the Argentinian market then try Taringa! If you sell into the hospitality market then try the Hospitality Club! Or CafeMum to reach mothers!
For a fairly complete list of social media networks, check out this Wikipedia list.
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