Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Tips for getting more Twitter followers that stick to you!

If you want to get some additional loyal Followers on Twitter then there are a couple of things that you need to do.

Tweet Often – If you want to maximise the benefit of your Twitter activity then you need to be an active contributor to your Followers streams; I’m not just talking about 1-2 tweets a week, but a constant drip of information, news and views throughout the day. To really make a difference you need to aim for at least 10 tweets a day, some of the most popular and influential people can get 30 tweets out easily.

Be of Value – Tweeting what you had for lunch really isn’t going to help get and keep loyal Followers, you need to be tweeting items of interest, and tweets that are based on your real experiences of those of your customers/clients are the most valuable.

Interact – All too often I see people and businesses tweeting a stream of self promotional garbage and they never interact with anyone.  You are on Twitter to build relationships and hopefully turn your Followers into customers or advocates for you, and you can only do this through interaction.  So get engaging, comment on peoples tweets and Retweet often; you will be rewarded for it.

Share – News is great because often it’s something that we all like to comment on, so as soon as you hear something interesting Tweet about it, it’s possible to get a tweet out about a news item before the major news channels manage to get their act together.

Don’t have much time to check your social media?

Many of us don’t all have lots of hours free to sit in front of a device and check our social media as and when things happen, find new people to engage with and track down those influential people that can make or break your business, so if you can only spare 20 minutes a day what should you do?

There are lots of things you can be getting on with:

Check that Inbox - Ensure that if anyone had contacted you directly through any social media channel ensure that you get back to them within 24 hours at the very least.

Follow relevant people – the sums are easy, the more people you follow the more likely you are to get followers yourself; the more followers you have the bigger the audience is for your message.  Take a look at Klout and Kred as both of these will show you who is influential in your chosen topics and these are the people you should be following.

Do a few directory searches based on your niche and hit the follow button..

Tweet – and tweet often!  Use HootSuite and set your tweets to schedule automatically; HootSuite will then send your tweets out at the best time.  As and when you think of a tweet to send simple compose it and AutoSchedule it, HootSuite will send it out at the right time for you.  You’ll find that you won’t need too many Tweets to fill each day!

Reply – someone has copied you into a tweet or message for a reason, over time you will learn to quickly understand the value in the connections that you have built up and then quickly be able to understand whether entering into a discussion with them is both productive and useful; but like Inbox messages, don’t ignore them!

Following these small tips should take you no longer than 20 minutes a day BUT will provide you with huge benefits.

Twitter - Remember CRASH!

I know sometimes we all struggle with how to interact with Twitter ….. what should I say? It is worthy of a tweet? Etc etc

Try this simple reminder of what you can do when you sit down to catch up with your Twitter feed.


Comment – look through your stream of activity (read what the people you are following are saying) and make a comment. It doesn’t need to be profound, sometime a simple “Sounds Great”, “We agree.” or “Tell us more.” type comments can start an interaction and potential help build relationships.

Reply – is anyone asking us something or commenting about us, this is your opportunity to reply to their comments.

Ask – don’t be afraid to ask questions of your followers; ask them what they think about relevant topic events or ask them if they have a particular business problem (problems that you can solve with your expertise, products and services).

Share – readers of your tweets are more likely to interact with you if you share content; simple post links to interesting webpages, articles or guides. Posting links to your own website could improve your search engine rankings.

Help – sometimes people in your feeds might be asking for help or assistance, don’t be afraid to comment and provide the help that they are looking for, it will help to give you Kudos. In Hootsuite you can create additional streams that show you who is posting about particular search terms. Use search terms based around your expertise or the products or service that you provide.

If you remember CRASH then you should never be stuck for something to say!


Love it or hate it Klout is here to stay; whether it still exists years from now as Klout or whether some genius manages to work out how to calculate the power of your social media exploits; a way of monitoring how the hard work that you’re putting into your social media activity is definitely needed.

Klout isn’t perfect, and I’ve set up some very easy tests that show that a Klout account can be manipulated to show fairly impressive growth in the topics that you want to be known as an expert for.
Klout (and services like it) also go to help people like myself who are highly competitive and need to feel that they are constantly improving their online marketing.

I guess the big change (and benefits) will come when search engines (and I’m really talking about Google) merge your Social Media Score in with its own algorithm to help improve ranking, then I’m sure we’ll see more businesses improving the quality of their social interactions.

Klout (

Enhancing Campaign Longevity

I’m rather pleased with one of my latest promotion projects. Irwin Mitchell’s business employment team have launch a report off the back of a survey that they had commissioned based around recession-based employment tactics; the results are actually very interesting, and as the EBusiness Manager it was passed to me to see how we can get as many people as possible to download this document online.

My simple but effective plan was actually devised in just a few moments – the plan is to have two phases of online promotions:

Phase 1 utilises our social media footprint to bring visitors into the report landing page. We have our finger in a number of social media pies, but Twitter, LinkedIn and Facebook were chosen as our number 1 options for this phase. We devised an Infographic (the first within the business) to help promote the full report, and also enables it to go viral (although we don’t really expect this thing to go global, we wanted an easy way for others to promote it).

With ReTweets and refreshing in statuses, I reckoned that this probably has a core lifespan of 2-3 weeks, so I needed a Phase 2 to help promote it a little longer.

Phase 2 gives us that longevity. A video from our Head of Employment will be shot and again posted on our website, YouTube and other social media sites. This refresh of our promotional approach will also see us repurpose the video content to provide audiocast.

I’m posting this soon after we launched the report and the campaign activity, but initial analytics are very good. Traffic to the Employment section is higher than usual and of course although this went out in a press release also, traffic from social sites has doubled (Twitter and Linked in performing the best with Facebook in clear third!)

We have tried two approaches for the actual report PDF, it’s a free report anyway, but we are trying the use of both a sign-up form (visitors leave us their name and email address to collect the report) and one where it’s readily available without providing us any details at all. I’ll post back our resulst when we have them.

Infographic: Guide to advertising on Twitter by Alchemy Social

Earlier this year Alchemy Social unveiled an infographic guide to advertising on Twitter.

The brilliant guide looks at how to target the public, what motivates people to become followers, and what enhanced pages should look like.

The key findings were that a massive 94% of people follow businesses for discounts and promotions, 87% simply for fun and entertainment, 79% for access to exclusive content and 69% to follow company news and updates.

The full story can be found here.

FIVE Winning Tweet Formulas That Work

If you're looking for tweets that work within the B2B environment then you have come to the right place; although these work just as well for B2C!

Writing a really great tweet is like writing a great headline for an email or mailshot; you need to get someone to read and take action in just 140 characters. What a lot of people seem to forget when they come to Twitter is that as humans we haven’t really changed over the years, and what worked in the past, continues to work on Twitter.

So where are some formulas that will work to get readers interest and get them to take action.

1. The Big Promise Approach

[Goal] will be achieved when you follow these [amazing steps]

This ‘Big promise’ way of writing headlines has been around for years, and the early copywriters knew that it worked.

Example: Customers will flock if you use these great Power Words

2. The Endorsement Approach

How [@Username] and [@Username] are [Doing Great Things]

There is nothing better than endorsing your product or service by using previous clients. Using this approach it isn’t you that is promoting your product or service, but by proxy it’s your previous clients.

Example: How @npowerhq got their biggest response ever to an online campaign.

3. The Hi-5 Approach

We really enjoyed this article from [@username] on [topic]

Virtual high-fives like this not only gets you the attention of the account that you are mentioning but it also enables ReTweets because we all like personal recommendations and we all like to pass them on.

Example: We liked this #Marketing Intuition Contest: Which homepage generated a 331% lift in conversion. @MktgExperiments

4. The Question Approach

Did you know that nn% of [target audience] [something interesting/controversial]?

A lot of business Twitter users don’t use the questioning approach, but it is a great way to get readers interest and click on your link.

Example: Did you know that 62% of businesses in the UK think that they are funny!

5. The Except Approach

Another Twitter formula that works well is to take an excerpt directly from an article or website; after all, this has already been written to be punchy and get a positive response!


One of the great cost effective opportunities that social media provides is that content can be fairly easily repurposed for different media, and this approach is a perfect example, and in the example above then a great headline is a great headline, no matter where you use it.

If you need any help with your social media work; strategy or delivery then get in touch to see how I can help your business win.

Using Twitter for Business

Twitter is the latest web-centric communications service to explode onto the scene, and businesses have moved in rapidly.

Businesses seem to be cautious about using tools like Twitter, and rightly so; if used badly then (in an over commercial way), then customers and potential customer might be put off your brand.

But your company can most definitely benefit from using Twitter. The primary use for it in business should be to listen, because, as every top-performing salesman in the world knows, listening is more important than talking most of the time.

You want to hear from every customer, supplier, client, industry leader, journalist, colleague and competitor who has anything to say (good or bad) about your product, service or business. Twitter has much in common with old-style networking, like early morning meetings at diners and water-cooler chats, except it's been "virtualised" for 21st century knowledge sharing.

With that brief introduction, let's look at 10 great ways to use Twitter to your business's advantage.

#1. Listen more, talk less: If you just think of Twitter as another way to "post" your messages and advertisements on the internet, then you're sadly missing the whole point about Twitter, and your following will probably be nonexistent. Spend a lot more time listening to what others are "tweeting" (posting) about you and you will gather valuable information. When you do post a message, make it something people want to know, not something you want them to know.

#2. Find your niche: Twitter's uses are limited only by your imagination. Don't think of what you can get, but what you can offer and what you can learn. You may want to share knowledge, you may want to obtain it, or you may just want to assure customers, colleagues and others that you are available to them. You will benefit to the extent that you listen and stay engaged, which means referring back to #1 a lot. Twitter is a great forum for asking questions and getting replies back from the people that matter.

#3. Develop a personality: Because you might tend to use Twitter a lot to talk to your followers, they will start to understand your 'personality', that is how humorous (or not) you are; how direct or straightforward you are; your tone. Twitter is therefore a good way to project your business brand. A fresh and interesting personality attracts followers, and some successful firms even allow numerous voices to reach out from within the company's offices and departments, each with their unique 'personality' but adding more value to the larger voice..

#4. Eavesdrop: There are several good tools for monitoring what is being said, starting with Twitter's own search field. If you look to the right, you will also get a list of the current most-popular searches so you always know what's hot at the moment. The site, as the name implies, was developed specifically for use with Twitter, to allow simultaneous multiple searches.

#5. Build your audience: The first thing to do is post a few tweets to get a handle on how it all works, of course. Then dedicate some study time to see what your competitors and companies in the same industry are doing (if anything). Make use of the "Find People" function on the top of the Twitter page to find people in your own company, your current clients and colleagues, old classmates and friends, etc. Use the "@" reply to connect directly with people, to make sure they see your tweet, and discuss matters of interest to them. When they respond with the @ reply, other folks following them may notice you and choose to follow you, too.

It's also interesting to see who else your followers are following, as that can give you fresh insight into the types of people to seek. Use the various search methods (see #4 above) to find subjects that relate to your industry, and pay attention to who's talking about these matters. Don't be a broadcaster, be a conversationalist, and if you do Twitter right, you will build a following daily.

#6. More information!: As Tweets are limited to 140 characters, having a big discussion is out of the question, but remember you can post links to new, events or others Tweets that might be of interest to your followers.

#7. Be human: Too many people, from firms both large and small, represent their firms poorly by appearing to be robots on a fixed schedule. They crank out PR verbiage and automated data and don't offer anything for followers to grab hold of. You have to "throw them a line" or you will sail right by everyone.

#8. Be polite and respectful: Whilst you can be pretty much nameless and faceless on Twitter, it helps if you are respectful on anyone that could read your Tweets! Imagine your having the conversation with a roomful of guests face to face. Avoid sensitive topics like politics and religion etc (unless these are directly related to your business dealings!). These subjects have no place in a business conversation, so please leave them out.

#9: Play nice: Don't get emotionally involved or rant about a person, place, product or business. Picture Twitter as one big community, be nice or face the consequences!

#10: Stay positive: Don't be pessimistic, and don't whine or complain about what's wrong with this or that industry or the world in general. People will follow people they like, who offer something of value, who are upbeat and who stay on an even keel. Of course, some situations require a serious, even solemn approach, but those are the exceptions and should be handled delicately. Anyone can gripe, moan and groan. A business leader, on the other hand, offers solutions.

Bottom line? Twitter is a tool, and a good one, for keeping conversations going with stakeholders, potential customers, colleagues and even competitors. It takes real-time management because it's a real-time tool, but when it's done right Twitter can be an important addition to your sales, marketing and business communications arsenal.

If you need help with your social media, then get in touch with me

Social Media platforms!

Businesses need to move away from the thought that Social Media means just Twitter, Facebook and LinkedIn.

There are probably hundreds of different platforms that could be used by businesses, some are general social media networks (i.e. Twitter, Facebook and LinkedIn etc.) and some are very niche indeed! Interested in the Argentinian market then try Taringa! If you sell into the hospitality market then try the Hospitality Club! Or CafeMum to reach mothers!

For a fairly complete list of social media networks, check out this Wikipedia list.

Benefits of Social Media for B2Bs

I was recently talking to an old client of mine about social media, they were looking at creating a Twitter account for their business, they knew that it was something that they should do, but didn’t really know why!

I know that there are loads of businesses that are perplexed by social media and what benefits it can be to them, these networks have traditionally been used by teenagers talking about the latest bands or gossiping about each other, surely they don’t have any real value for businesses - do they!

Make no mistake – B2B Social Media is a valid channel to market, if they are not already then your competition will soon be using it – do you really want to give them an unfair advantage over you?

Stark Facts!

Social Media users are highly engaged with the people, groups, companies and brands that they follow and/or like.

Within businesses it’s not just the marketers that have access to and use social media sites, finance managers, IT managers, CEO etc all use them.

Social Media is the most cost effective method for getting your message across to an audience this is willing to engage with you.

In the report “Inside the Mind of the New B2B Buyer” in 2011, revealed the following:

  • 59% of buyers engaged with peers online who addressed their business challengers. 
  • 59% of buyers shared their learnings from research on social networks. 
  • 48% of buyers followed industry conversations on topics that directly affected them. 
  • 41% of buyers followed online discussions to find out more about specific topics that were interesting top them. 
  • 37% of buyers posted questions on social networking sites looking for feedback or suggestions. 
  • 20% of buyers connected directly to potential solution providers via social network channels. 

Still not convinced about this game changing opportunity?

Ten key benefits of Social Media for Business

#1 – B2B Social Media can extend your brand and relationship building efforts
Social Media is somewhat personal in that that individuals decide whether or not they want to connect with you, and it’s a two way relationship

#2 – B2B Social Media can expand the reach of your companies brand
Literately thousands of new buyers can find you and engage with you online, each of these has the opportunity of purchasing from you.

#3 – B2B Social Media allows you to tap professional communities
B2B Professionals actively network online to solve problems, share knowledge and build their professional networks. If a professional connects to you and they share your details with their network then you suddenly reach many more contacts that you could at an event for example.

#4 – Increased third party influences
If someone in your network does mention you or praise your business then this is an instant referral to their network. This favourable WOM (word of mouth) is worth it’s weight in gold.

#5 – Be seen as a thought leader
B2B Social networks allow businesses of all sizes to become thought leaders as they can demonstrate their expertise through text, audio and video,; these in turn can feed rich , in-depth conversations across a professional network.

#6 – Reduce Marketing Spend
Social media is the most cost effective media. Apart from a little of your time, start up costs are virtually zero; and even if your network takes off quickly the costs associated with fuelling social networks is no-where near as high as it is with other channels.

#7 – Decrease the sales cycle
The B2B sales cycle can be lengthy; much of this purchase delay is around the buyer wanting to research the market and potential vendors. Social media aids this research like never before. Buyers can become educated very quickly as B2B social networks act to provide vast amounts of knowledge to the market.

In providing two-way communications, B2Bs not only inform and teach prospects, but they also build trust and credibility in such a way as to increase sales in shorter periods.

#8 – Gain competitive advantage
It’s always been the case that B2Bs must continually work to identify ways to strengthen and improve their competitive advantage. This is true of their offerings as well as their marketing strategies.

Since many B2Bs tend to be slower to adopt social media techniques, many companies can leverage first-mover advantages within their industries.

As great insights can be gleaned through monitoring online conversations, companies can identify new offerings and needed improvements around which to strengthen their competitive advantage.

#9 – Reduce the complexity of solutions
When I first started out in telecoms it was pretty obvious that our solutions were complex, and you almost needed to be a telecoms engineer to understand most of them, this increases the buying cycle!

The information that is exchanged between parties, and relationships built, through these conversational media help to decrease confusion and, in turn, increase the purchasing rates of B2B products, services and offerings.

Educating and helping prospective buyers through social media channels can help to position B2Bs as trusted and knowledgeable advisors and decrease the concerns associated with high learning curves.

#10 – Strengthen CRM efforts
I’ve talked a lot through this post about engaging with prospects and customers, and this engagement is at the core of what a traditional CRM program aims to do.

When you have a direct link into your customers you can improve your communications to them; extend customer service and provide knowledge sharing opportunities.


If you want to start to build your own social media footprint but really haven’t got a clue how to start, then get in touch with me ( and I’ll help you.

Simple Social Media Strategy

Looking to start off your social media and need a push in the right direction? This is a simple social media strategy that is a good start for any business.

Base your strategy around these three basic themes:
  • corporate reputation/credibility 
  • managing expectations 
  • internal communications/cultural change. 

Corporate reputation/credibility
You want to develop a reputation for trust and integrity, and to be seen as getting results - getting results for your customers and getting the best for your industry.

You will need to:

Raise your profile to support the reputation you are seeking

  • Position yourselves as an influencer within the market 
  • Demonstrate with robust evidence that your work leads to change 
  • Generate supporters across media contacts and other relevant stakeholders 
  • Improve the reach of your business to all business sectors 
  • Develop a positive image/brand that supports the desired corporate reputation 

Managing expectations
You want to be perceived as a professional organisation that has the breadth of expertise in either what you sell or supply.

You will need to:
  • Clarify your range of services 
  • Define your uniqueness and strengths 
  • Promote your wins 
  • Promote your market achievements 

Internal communications/cultural change
You want a culture that is open and allow your staff to contribute to your social media success. Let your staff feel involved and engaged.

You will need to:
  • Have an open social media policy within your business 
  • Allow staff to talk about your business and its products and services 
  • Reply to prospects and customers questions/concerns 

If you need more help in developing your social media strategy, then simply get in touch with me.