The NEW Social Media Strategy - how to get rankings from your social channels

During the last quarter of 2013 I started to change my view on Social Media and the benefits from it to search engine ranking; tests that I was undertaking didn’t really give any credence (improved ranking) to the fact that Google love it when you post and engage with people of social media.

Sometimes there was a improvement in ranking, but constant Retweeting, Liking or Sharing of posts on Twitter and Facebook did nothing to improve ranking.
The majority of people I know in SEO would swear blind that I should see some benefit, but no!  Absolutely nothing! So what’s going on?

On further investigation I noticed that the social channels that saw a jump in rankings contained a sustained stream of related (or themed) posts; could this be the secret!

I tested a little more and indeed, I realised that I definitely seemed to get ranking benefits from accounts and sites that contained lots of themed social posts.
Then, mid January, Matt Cutts confirmed this approach (see my other post here).

What Matt basically says is that where they can get access to profile and posts, Google treats them just like any other website, they will look at the authority that you provide and pass that onto any linked sites.

So the strategy for the use of social media for ranking now seem very clear; view your social channel as a microsite; ensure that you tweet or post lots of themed (related) posts often (ensuring that you add the URL’s that you want to rank for). 

Ensure that your posts contain your keywords (like any website don’t spam them).

Treat your social channel like you would any small website, remember that content is king because you still want people to engage with you and link to your social posts; follow this simple advice and you’ll soon find that main webpage starts to see an improvement in ranking.





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