I’m not going to teach you to suck eggs, but let’s get some
basics out of the way.
You have the following to play with:
Headline – 25 characters
Description Line 1 – 35 characters
Description Line 2 – 35 characters
Display URL – 35 characters
Destination URL – 1024 characters
Headline
This...
10 Common Business Website Mistakes
I've managed many different website projects and now feel that it's time to show the 10 most common business website mistakes out there.
1. Using A Brochure Design
Numerous businesses basically take their print brochure and turn it into a website. A website isn't a print medium; websites...
Google AdWords Quality Score
Google uses an algorithm to decide an ads Quality Score, the
higher your Quality Score the more your ad will be shown and the cheaper each
click will be!
Whilst the exact working out of the scoring system is a big
Google secret we can confidently say that the main elements that decide the
Quality...
Eight Hour Marketing Plan™
Develop a basic Marketing Plan in only 8 hours with the 8 Hour Marketing Plan™
I first published my eight hour marketing plan in 2000 when I worked with a number of online businesses to try to get them to understand how easy it was to develop a simple plan. This is a little out of date now and...
Real Basic SEO Tips
10 very basic SEO tips for you today ....
Understand what a user might type into a search engine to find your products/services - these are your keywords/keyphrases.
ALWAYS use ALT & TITLE TAGS on everything - ensure that your keywords are in these tags.
NEVER have a link that reads "click here"...
Elements of a Marketing Plan
I just wanted to publish this really quick Marketing Plan template for you all.1. Executive SummaryWrite 2-3 paragraphs that just explain the document that the reader is about to read. I would suggest that your write one paragraph on what business you are in, one on your target markets/customers and...
How to deal with negative comments on social media sites
If you are unlucky enough to find
an extremely negative comment on one of your social media accounts (i.e.
Facebook, Twitter, LinkedIn etc). How
should you deal with it?
Even if you have spotted it quickly,
then the chances are that other have also seen it; in the case of Twitter,
within...
External Links Should Open in New Tabs
It might be me, I might be old fashioned in my views on life, but I really think that web designers/developers are missing a trick with how they treat external links within their websites.I guess going back a few years the majority of web users complained that when they clicked an external link from...
