Lets first of all remember that Google simply loves sites that users
love, they want us all to create sites that people love to share with their
friends, post of social media sites, bookmark and come back to time and time
again, so over the coming months Google is planning a number of updates to it
Panda and Penguin algorithm updates
to help then serve up great sites.
Panda was introduced in 2011 to weed out sites that have a low
quality content (scraped or stolen from other sites or just not useful enough);
Penguin was rolled out in 2012 to weed out sites that got links from dubious
sources (usually link farms, low quality sites/forums/blogs etc).
Panda
Looks like Google is trying to soften the edges of what they
class a poor quality site, certainly some sites with little content (mainly because
volumes of copy are not necessary) did get hit by Panda, but in the near future
Google will be using some new Authority signals to address this.
These changes to the Authority signals routine should
improve the ranking for smaller sites that have a single theme, and has a
decent number of good authoritative links.
Better for the smaller sites than the big boys.
Penguin
Google learnt a lot from the original Penguin updates and
they did manage to find and destroy a lot of spammy sites that did well in
rankings because they got their links from link farms and other low quality
sites; they now have a deeper understanding of this murky areas of SEO; so with
this extra knowledge they are updating their link analysis algorithm to capture
more spammy linked sites.
They will also look to reduce the cluster of results from a
single domain on page one of their SERPs.
All in all it looks like some good changes for webmasters
that just want to create a decent site for their visitors and are not
interested in gaming Google.
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