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I Am Drinking Less!

I thought I’d share this little personal insight.  I review beers, so if you fancy a look, here’s my beer review channel and my beer review website

As you can imagine, reviewing beer does tend to involve drinking a fair bit of it.

At the start of this year, I made a conscious decision to cut back. I’ve just checked my numbers*

2026 YTD: 89 drinks

By this time last year: 148 drinks

That’s a 39.86% reduction... which I’ll happily take as a win so far this year.

*Every time I have a drink, I log it on Untappd (yes, really).

Story: Crow Corner

The bend in the lane was known to every soul in the parish, though few spoke its name with ease. On the maps it was nothing more than a sharp dogleg between two hedgerows, but to locals it was Crow Corner. You could hear it before you reached it: the harsh, broken cries that filled the air, a chorus of hunger and accusation.

The trees that grew there seemed older than the land itself, oaks with limbs thick as a man’s torso, twisting low and heavy across the road. In summer, their branches knotted into a roof of green and shadow. In winter, they loomed like blackened skeletons, their boughs brittle with the weight of hundreds of birds.

The crows never left. From dawn till dusk they perched above the road, hopping across the branches, tilting their heads to stare down at passers-by with glassy, unblinking eyes. If you stopped beneath the canopy, the racket of wings and calls was deafening, as though the flock meant to drown out your thoughts. And the smell – even in the chill of January – was unmistakable: the sweet, metallic taint of rotting meat.

Few places collected death so readily. The corner was blind, its angles cruel, and the narrow road funnelled cars into its jaws without mercy. Every month or two, a fox, a badger, a deer, even the odd barn owl… all were struck, thrown into the ditch, and left for the birds. That was why they gathered, in their hundreds, always waiting.

There were stories too. Some said the crows were not natural at all, but souls trapped there, spirits of the wronged and restless. Others claimed that if you stood at midnight in the centre of the bend, you could hear whispers woven into the caws, voices of those who had died at the wheel.

Farmers spat when they passed it. Schoolchildren dared one another to cycle through, but none lingered long. Even the parish vicar once remarked that he felt watched whenever he travelled that way, as though the trees themselves had eyes.

Yet the place endured, as it always had, quiet but for its ceaseless choir of black wings.

And still, there were those who tempted fate.

Daniel’s name was known in the village, though few cared for it. He was simply “that lad with the car.” At twenty-one, he had inherited his uncle’s battered Ford Focus, and with it a sense of power far larger than the engine deserved.

Daniel had never cared much for books or steady work. He held down odd jobs here and there – labouring in summer, stacking shelves in winter – but nothing that lasted. What mattered was the road, the open stretch of tarmac where he could stamp his foot on the accelerator and feel, for a few fleeting seconds, like the master of something.

He wasn’t cruel by accident; it was part of him, stitched into his bones. When he first clipped a crow on the lane outside the village, the burst of feathers and the crack of bone had made him laugh out loud. He told his mates later, pint in hand at the Dog and Duck, how the bird had flailed, how it had bounced. Some had winced, others had chuckled nervously, but Daniel had grinned at their discomfort.

That was the beginning of his game.

Crow Corner offered endless sport. The birds gathered in their dozens, sometimes hundreds, spread across the tarmac to pick at the latest carcass. Daniel would gun the car round the bend, leaning into the wheel, teeth clenched, eyes fixed on the black mass ahead. Most times they lifted away, flapping in panic at the last second. But not always. Feathers struck glass; bodies crunched beneath tyres. Each hit gave him a thrill that no pint, no woman, no wage packet ever could.

He kept count, too. In a battered notebook shoved in the glove compartment, he tallied his kills with childish glee. Eleven in his first year. Twenty-four by the second. He took to boasting that the crows were learning his name, that they feared him now.

In the snug of the pub, the old men shook their heads and muttered. “He’ll get his comeuppance, that one,” said George Talbot, who had farmed the fields by Crow Corner since before the lad was born. But Daniel only smirked, sipping his lager. “Birds are daft, George. Plenty more where they came from.”

His mother fretted, as mothers do. She’d seen the scratches on the bonnet, the dried blood along the wheel arches. “It isn’t right, Danny,” she told him once, voice low and urgent. “Things like that… they stick to you. They come back.”

But Daniel had laughed, kissed her cheek, and slipped out to his car.

If anyone in the village had the nerve to stop him, they never showed it. The young can be frightening in their arrogance. And Daniel, with his dark eyes and careless grin, seemed untouchable.

At least, until the night when the crows decided enough was enough.

It was a damp October evening when Daniel set out. Mist clung low across the fields, softening hedgerows into shadows, and every breath on the wind smelled of rot and earth. The lane to Crow Corner was slick with fallen leaves, their colours lost to the night, pressed flat beneath the tyres of passing cars.

Daniel didn’t care for the weather, nor for caution. His music was loud, the thump of bass rattling the dashboard. He drummed his fingers on the wheel, the glow of his cigarette tip flaring in time with the beat.

He was restless, wired. It had been days since he’d caught one. Every time he tried, the crows seemed quicker, sharper, as if they knew him now. He’d missed three in a row last week and it gnawed at him. He told himself tonight would put it right. Tonight, he’d break his dry spell.

As he neared the bend, he slowed – not to be careful, but to savour it. Crow Corner was never quiet, never still. Even before he reached it, he heard them: the ragged chorus of cries, rising and falling like waves. His grin spread.

The headlights cut into the corner, the trees leaning overhead, their branches knitted into a crown of blackness. There they were, right on the tarmac, a scattering of shadows pecking at some unlucky fox. More perched in the branches above, their eyes glinting like beads in the glare.

Daniel tapped the wheel, foot twitching above the accelerator.

“Come on then,” he muttered. “Let’s see you scatter.”

He stamped his foot. The engine roared, the car lunged forward.

The crows didn’t move.

For a heartbeat, Daniel thought they hadn’t noticed him. But as the car drew closer, they lifted their heads in perfect unison. Dozens of black eyes fixed on him, not startled, not panicked – but steady. Waiting.

A shiver crawled across his skin. He pushed harder.

At the last second, they rose – but not away. They came at him.

The air was filled with wings, a furious beating, claws scraping across glass, feathers slapping the windscreen. Daniel swore, yanking at the wheel, blinded by the mass of bodies hammering against the car. The sound was deafening – not the usual scattered panic of birds, but a wall of rage, a storm of black.

The tyres skidded on wet leaves. The Ford lurched sideways, metal shrieking as it clipped the oak that marked the corner. The world exploded in glass and bark and pain.

For a moment, there was silence.

Smoke curled from the bonnet. The radio fizzled, then died. One headlight blinked against the ditch, throwing weak light across the tangle of branches.

Daniel’s body lay crumpled a few yards from the car, flung like a rag doll through the windscreen. Blood pooled beneath his temple, his chest rising faintly, raggedly. The smell of petrol mixed with the iron tang of blood, seeping into the night.

Above, the crows settled again, lining the branches as though nothing had happened. Only their eyes gleamed, catching the pale light, unblinking, endless.

And then, slowly, Daniel stirred.

Not his body. That stayed where it was, broken and limp on the ground. No, this was something else – a drifting, a pulling away, as though the breath that had left him refused to vanish.

He found himself rising, weightless, staring down at the wreckage below. The bent car. The ruined body. His ruined body.

Confusion clawed at him. He tried to scream, but no sound came. His arms – if he had arms – flailed uselessly. Still, the pull continued, higher, above the trees, into the cloud of crows that circled slowly overhead.

The murder welcomed him, wings brushing close, their voices loud and harsh in his ears. Yet beneath the caws, he thought he heard words – indistinct, but there, a whispering chorus.

Come down.

Join us.

His vision narrowed, his thoughts blurred. All he felt was the compulsion – an irresistible tug, dragging him not away, but down again. Down into blackness, down into hunger. Down into the murder.

Daniel’s thoughts were scrambled, his mind a whirlpool of panic and disbelief. He should have been dead; the windscreen, the oak, the blood… it all screamed it. And yet, he drifted, weightless, above the ruin of his body. Every instinct cried out to retreat, to flee, but no limbs obeyed. There were no limbs. Only a strange, pulling force, tugging him downward, toward the shattered remains he no longer recognised as himself.

The crows had settled in the trees again, their eyes catching the pale light from the moon, reflecting it like shards of glass. At first, he thought it was his imagination, that the shadows were flickering, but then he saw it clearly: they weren’t merely watching. They were judging. The rhythm of their calls was harsh, deliberate, a language older than any book, older than the lane itself.

Fear clawed at him. He tried to scream, to warn himself, to claw free of the force dragging him down… but there was no voice. Only thought, a thin thread of consciousness that trembled with horror. And yet, with that terror came a strange, inexorable compulsion, a beckoning that he could not refuse. He fell, not with gravity, but with the pull of something older, something that had waited a long time for him.

As he neared the ground, he saw it all at once: the broken body, the bent car, the spreading pool of blood. And there, at the edge, a single crow, picking with methodical patience at one pale eye. Daniel’s stomach lurched, his heart—or what he felt in its place—twisted with a terror he had never known. The creature raised its head, black beak glinting, and for a fleeting instant, he felt the world bend; a whisper of thought passed through him, not his own, but belonging to the murder above.

You will feed. You will serve. You will become part of what you once mocked.

The air seemed to thrum with centuries of memory, of life and death repeating itself at Crow Corner. Daniel understood, in that moment, that it was not mere chance that he had come here, nor mere misfortune. The corner had waited. The trees, the birds, the land itself — all of it had conspired, patient as stone, to collect what was owed. And now he owed.

Panic and revulsion warred within him as he fell closer, a ghostly extension of himself merging with the black-feathered shape above the corpse. He tried to resist, tried to pull back, but the will of the corner was stronger, older than his defiance, and the cawing around him became a chorus that echoed inside his skull. He felt himself change, feel the hunger, the cold precision of beak and claw. He could sense the body below, the brittle bones, the soft flesh, and the iron scent of blood that called to him.

The first contact was surreal — alien and horrifying. His consciousness recoiled as the beak pierced what was once his eye. Yet even in terror, a twisted understanding crept over him. This was the reckoning, the cycle of the place, the price for arrogance and cruelty. He was both himself and not, observer and participant, condemned to the flock, to Crow Corner, to the unending rhythm of life and death it commanded.

Daniel’s new consciousness shivered through feathers and bones not his own. He was no longer the boy who had laughed at flapping wings, nor the reckless driver who had treated life as a game. Every sense was sharpened, attuned to the world of black eyes and ragged calls, to the scent of carrion and the taste of iron in the wind.

Below, the broken body lay sprawled, pale and lifeless. The first beak dipped, precise, pulling at the flesh that had once been his own. Terror surged in what remained of his human mind, but it was no longer enough. Compulsion and instinct ruled. He joined the motion, swooping down, feeling the sharp thrill of each tear and tug, the strange sick satisfaction of survival within the murder.

Around him, the flock stirred, wings rustling like dry leaves, eyes glinting in silent approval. The corner had claimed its own, as it always did. Daniel’s laughter, once cruel and careless, had been replaced by a darker knowledge: this was no accident, no random misfortune. Crow Corner endured, patient and eternal, balancing life and death with an impartial, feathered hand.

And as the moon rose over the trees, silvering the slick lane, the crows fed, watching, waiting. The young man’s spirit was gone, subsumed into the flock, a single pulse within the rhythm of Crow Corner. The wind whispered through the branches, carrying the caws across the lane, a warning and a promise to all who dared the blind bend.

By morning, the lane would be quiet again. But the trees, the blood, and the endless eyes above would remember.

Crow Corner was eternal.

 

Crow Corner

The bend in the lane had always unsettled Daniel, long before he ever thought to challenge it. Locals called it Crow Corner in hushed tones, with a sort of grudging respect, and he understood why. Even on a bright morning, when the sun slanted through the trees, it felt wrong — the hedgerows crowded close, their shadows thick and tangled across the tarmac, as if the corner waited, and always would, the air heavy with something he could not name. The scent of wet leaves and rotting carrion hung faintly, metallic and sweet, curling into the corners of his mind like smoke.

From the very first moment he’d driven past, he had sensed the watching. Not just the branches swaying in the wind, not just the occasional rabbit scuttling through the undergrowth, but something more deliberate, eyes following, waiting. He told himself it was imagination, that the countryside played tricks on the mind, but a cold shiver down his spine argued otherwise.

By twenty-one, Daniel had grown reckless. The inherited Ford Focus was barely more than clattering metal and stubborn gears, yet it gave him a power he had never known elsewhere. The corner, he decided, was his stage. The first crow he struck, flailing beneath the tyres, had made him laugh — an abrupt, hollow sound that had startled even himself. That shock had curdled into thrill, and the game had begun.

He kept a tally in a battered notebook tucked into the glove compartment. Eleven first year. Twenty-four by the second. Each number felt like mastery, proof he was untouchable. Yet beneath the bravado, unease had begun to grow — a dark seed lodged behind his ribs. At night, he dreamed of black shapes, of eyes too bright, of caws threading through his pulse, whispering warnings he could not quite decipher.

Crow Corner itself was oppressive. The oaks leaned close, their bark jagged like stone, branches twisting overhead, casting shadows that seemed to slither with intent. Fallen leaves carpeted the tarmac, slick and brown, the smell of decay sweet and cloying. Even in daylight, the lane seemed to bend unnaturally, forcing him toward the trees. At dusk, the mist rolled low, ghostly white, blurring the line between road and hedgerow, until the corner felt less like a road and more like a waiting presence.

Despite it all, Daniel pressed on. The thrill called, irresistible. When the first birds stirred at the headlights, their wings flapping, their black eyes gleaming, he felt both triumph and unease. They rose, not scattered, not afraid, but organized, flapping in a wall that seemed to pulse with his own heartbeat.

Shortly after, the collision.

Metal screamed. Glass shattered. Daniel was hurled through the windscreen, a ragdoll in a nightmare. Pain, sharp and immediate, blossomed across him. The world spun. Silence followed. Then the mist.

And he drifted, weightless, beyond his body, watching the ruin of what had once been him.

Above, the crows resettled, wings folding, eyes glinting like polished stones. They waited, patient, eternal. Daniel’s mind reeled. Panic tore through him, disbelief and nausea. He tried to scream, but no sound emerged. His body on the ground lay broken and still, but he… he was somewhere else, hovering, drawn downward by an irresistible pull.

Join us, whispered the rhythm of wings, threaded with voices older than the trees. You will feed. You will serve. You will become part of what you mocked.

The pull consumed him. He swooped, instinct and compulsion overriding every human thought. The first beak met the pale, lifeless flesh. Terror and nausea collided with a shock of exhilarating power. Daniel’s mind twisted, struggling to hold onto the memory of what he had been, what he had done. It was futile. The corner had claimed him.

The trees leaned closer. Mist swirled in the silver light of the moon. The lane seemed narrower, alive with movement, the black shapes above circling in deliberate rhythm. Daniel’s panic gave way to understanding — grotesque, incomprehensible, and absolute. The corner was no mere place. It was patient, sentient, eternal. And it had waited for him.

His arrogance, his laughter, his cruelty dissolved into the rhythm of the murder. He became part of the flock, his consciousness threaded into the pulse of the crows. One of them tilted its head, black eye glinting in moonlight, the first act of judgment complete. Daniel understood, with a sickening clarity, that this was not punishment in the petty sense. This was balance. Life, death, predator, prey, arrogance, humility — all exacted with the inexorable patience of the corner.

By morning, the lane would appear empty, peaceful even, as if nothing had happened. But Crow Corner remembered. The trees, the mist, the blood, the endless black eyes above — all held memory. And one more soul, once human, now forever part of the cycle, fed the legacy of the place.

The bend waited.
Crow Corner waited, and would always wait.

An original short story by Andrew Scaife
© Andrew Scaife, 2026. All rights reserved. 

Making AI Sound Human

A colleague recently sent me an AI-written product description and asked a simple question, and asked me how it looked and did it look like it was written by AI.

The short answer was "Yes."

Not because it was bad - but because it was too good.

It was clean, well structured, easy to scan, and covered every point you’d expect. On paper, it did everything right ... and that’s exactly the problem.

AI content tends to give you the sam results. Same rhythm (same number of parapgraphs in each sentence). Same tone. Same balance. It’s designed to be easy to read, which sounds like a good thing, until you realise it makes everything feel, look and sound the same.

The problemmy colleague had here was that this was for website content, not only would it looks like everyone else’s, but it woud be obvious to a search engine that it was AI generated and they would therefore have a real reason to rank it. 

I love AI, I love AI content, you just need to know how to use AI properly. I used to make the mistake of just asking AI to "humanise" content, the problem was, AI doesn't know how to humanise anything, we have to tell it.

Anyway, here’s what I shared with him.

1. Your prompt is really important

If you ask AI “Write me a product description for...” ... you’ll get safe, predictable copy back. It’ll be fine. It’ll also be forgettable.

Change the prompt, and everything changes.

Ask it to write like someone with 20+ years’ experience who’s slightly fed up with how these products are usually described. Suddenly the tone changes. It gets less polished, a bit more opinionated, a bit more real.

That’s where things start to feel human, you've given it something human to think about, and it will change the response. What I would say here is don't be over dramatic (unless the piece asks for it), just use enough to feel honest.

2. Add opinion. AI won’t do it unless you tell it to

AI plays it safe by default. It avoids strong opinions, avoids friction, and avoids saying anything that might be challenged, we don’t (even though maybe we should sometimes!)

So feed it lines like:

“We use these all the time here.”
“This is our Sales Manager’s go-to product.”
“You can buy cheaper, but it won’t be a as good as this.”

Or just be direct, like we can all be sometimes:

“We think this is the best option on the market right now.”

I suppose what I try to do with statements like this is get a bit of emotion into the writing, AI doesn't do emotion unless you ask it to and give it examples. This sort of language instantly changes the feel of the content.

3. Break the rhythm

AI loves consistency. Same length sentences. Same flow. Same pacing ... but humands don’t write like that.

So add this to the prompt:

“Vary sentence length. Mix short and long sentences.”

It sounds basic, but it works. But it forces the content out of that predictable pattern.

And don’t be afraid of a short sentence on its own.

Like this.

But don't overdo it, AI can something provide a piece of copy with a lot of short, choppy sentences, it makes sense because it is easy to read, but it is also a giveaway that it's AI written.

5. Edit it. Properly.

AI will get you 80% of the way there, the last 20% is all down to you I'm afriad.

Read it through. change bits, add some personal references, take bits out, reformat bits, It's your content, nobody know you better than you. 

MY GOLDEN RULE: If you HAVEN'T edited it, DO NOT publish it. 

AI is a brilliant tool. I use it all the time, but getting it to sound human isn’t about pressing a button and hoping for the best, it’s about knowing how to steer it in the right direction, and then putting your own stamp on the result.

Harry and Meghan Don’t Want to Vanish. They Just Want Boundaries

I keep seeing the same tired line about Harry and Meghan. If they want privacy so much, why are they still in the media?

But that question misses the point completely.

They are not asking to become invisible. They are asking for something most normal people would see as basic. Consent. A line between public work and private life.

If Meghan turns up for a charity event, gives an interview, launches a project, or backs a cause, that is public work. Fair enough. That comes with attention, scrutiny, and debate.

But home life, family moments, their children, and the parts of life that happen when the cameras should be off, that is different. That is not hypocrisy. That's just a boundary.

The latest coverage around Meghan, including her saying she had been “the most trolled person in the world” source: BBC, only underlines the problem. Public life does not give the public unlimited rights to a person’s private existence.

There is also the bit people either ignore, or pretend not to understand. Harry and Meghan no longer have taxpayer funding in the way working royals do. So yes, media, visibility, partnerships, and public-facing projects are part of how they earn a living. That is not some great scandal. That is their business model.

Plenty of high-profile people do exactly the same. Actors, presenters, writers, business owners, sports stars. They use their profile for work, and still expect to shut the front door at the end of the day.

That is what Harry and Meghan seem to be trying to do. Not disappear. Not dodge criticism. Just control their own story, earn their own money, and protect the parts of life that do not belong to the public.

Honestly, that does not sound outrageous to me. It sounds normal.

Was Donald Trump Born a Compulsive Liar?

As you may have seen, Trump shared an AI image of himself as Jesus.

Then said it was just him “playing a doctor”, he event said "That’s what most people thought.". Did they Donald? I don't think they did!

This brief episode tells you everything you need to know about this man.

We all know that politicians stretch the truth. That’s nothing new; and yes, they sometime lie. But this is way different. This is saying that something everyone can see isn’t true, then blaming everyone else for not agreeing.

Recent Claims vs Reality

  • On the AI “Jesus” image (April 2026) – Said it was him “playing a doctor”, despite the image clearly using religious, Christ-like symbolism and being widely interpreted that way across media and religious groups.
  • “If I weren’t president, the world would be torn to pieces” (April 2026) – A sweeping personal claim about global stability with no supporting evidence, made during ongoing unresolved conflicts.
  • Iran nuclear programme “obliterated” (2025–2026) – Repeatedly claimed US strikes completely destroyed Iran’s nuclear capability, but international agencies and fact-checkers confirmed the programme was damaged, not eliminated.
  • “War is basically won” / Strait of Hormuz reopened (March 2026) – Claimed victory and reopening of key trade routes while fighting and disruption were still ongoing.
  • Iran had Tomahawk missiles (March 2026) – Claimed Iran carried out an attack using Tomahawk missiles, despite the US being the only known operator of that weapon system.
  • Claims of imminent Iran deal (April 2026) – Suggested a deal was close, even as negotiations had already failed and no agreement had been reached.
  • Claims Pope Leo made a statement that its OK for Iran to have nuclear weapons (April 2026) - in fact Pope Leo has never said Iran should be permitted to possess nuclear weapons and has repeatedly spoken out against them, including in a March 5 video.

So what is it with him?

Either it’s deliberate. Say something outrageous, stay in the headlines, keep control of the narrative. Or, and this is the truly worrying part, does he actually believes what he’s saying.

When he says things like “if I wasn’t president, the world would be torn to pieces”, it leans hard into that saviour idea. Not confidence. Something else.

At this point, if he told you the sky was blue, you’d still need check out of the window.

Realistically it’s probably a mix of ego, strategy, and something a bit harder to pin down.

But the result is the same. People stop believing you, and luckily, Americans are starting to disbelieve Donald Trump.

What The F**K is Protein Anyway?

You think you’re eating alright… then you actually look at your protein intake and realise you’re miles off.

That was me. Late 50s, vegetarian, eating what I thought was a decent mix of Quorn, mushrooms, beans, and pulses. All the usual “good stuff”. Then I roughly added it up… about 30g of protein a day. That’s not just a bit low, that’s nowhere near.

Then you start researching it, apparently you need 100g, 120g, or even more; I called one of my daughters who is a Dietician and she said at my age, I need 150g a day. Bit of a wake-up call.

So… what actually is protein?

Protein isn’t just something gym lads bang on about, I mean they do, but it's more important than just building muscle so you can do more bicep curls!

It’s the basic building material your body runs on. Every cell, every bit of tissue, every repair job your body does… it all needs protein.

The brief science bit: Strip it right back and protein is made up of amino acids. Think of them as the small bits that get pieced together to build and maintain your body.

Without enough of them, things don’t run properly. Simple as that.

What protein actually does in your body

This is the bit most people don’t realise. As already mentioned, protein isn’t just about muscle. It’s doing jobs all over the place, every day, whether you notice it or not:

  • Repairs and rebuilds tissue
    Skin, hair, nails, muscles, and organs are constantly breaking down and rebuilding.
  • Supports your immune system
    Your body produces proteins that help fight off bacteria and viruses.
  • Helps with digestion
    Enzymes, which break down food, are made from protein.
  • Provides structure and strength
    Think collagen, the stuff that holds skin, tendons, and ligaments together.
  • Transports and stores nutrients
    Some proteins move vitamins and minerals around your body where they’re needed.

Protein isn’t really for energy

Here’s something that surprised me.

Yes, your body can use protein for energy… but it really doesn’t want to. It would much rather use carbohydrates and fats first. Protein is more valuable doing the jobs above, so your body tries to save it for that.

Which means if you’re not eating enough, your body has to start cutting corners. Not ideal.

The reality… most of us aren’t getting enough

It’s easy to assume you are. You eat a bit of this, a bit of that, and it feels balanced. But when you actually track it, it can be way lower than you think.

Plant-based foods do contain protein, but often not in the amounts you’d expect unless you’re being deliberate about it.

That was the shock for me. Quorn, beans, lentils… all good, but you need more volume, and more planning, than you might think to hit proper daily targets.

Vegetarian? You’ve got to be more intentional

If you eat meat, it’s easier. Chicken, turkey, pork, and lean beef are all protein-dense. You don’t have to try too hard.

If you’re vegetarian, it takes a bit more thought:

  • Eggs and dairy can help massively if you eat them
  • Lentils, chickpeas, and beans are solid, but not as dense
  • Tofu and tempeh are worth getting used to
  • Quorn is useful, but not a magic fix
  • Nuts and seeds help, but bring calories with them

I've had to resort to necking some Whey Protein every day just to help, even now, I probably eat no more than 100g a day, but its better than where I was.

... And Finally

Protein isn’t some niche fitness thing. It’s basic maintenance for your body.

If you’re not getting enough, you’re effectively running your system on the cheap.

You don’t need to panic. You don’t need to overhaul everything overnight. But it’s worth checking.

Because if you’re anything like me… what you think you’re getting, and what you’re actually getting, are two very different numbers.

Why Don't People Vote

When I signed up to be a Liberal Democrat candidate for Horbury and South Ossett, I started digging into our local history. I’ll be honest: I was shocked. Back in the 2019 local elections, the turnout was just 32.2%.

Think about that. Nearly 70% of our neighbors didn’t feel that any of the names on that ballot paper represented them or their community. It’s a staggering silence. It’s easy to say people are just "uninterested," but I think the truth is more uncomfortable: people don’t vote because they don’t see themselves, or their values, in the people asking for their support.

Where is the Local Identity?

For too long, we’ve seen the "old guard" take these seats for granted. When voters don't see someone sticking their head up and saying, "Look at us, and look at what we can actually achieve for our streets and our community," they switch off. If the choice feels like a carbon copy of the same old politics, why bother walking to the polling station?

We need candidates who don't just want a seat, but who want to represent the identity of Horbury and Ossett. People are waiting for someone to relate to, someone who understands that local issues aren't just bullet points in a manifesto, but the fabric of our daily lives.

The Trust Gap and the "Safe Seat" Trap

There is a deep disillusionment with the political elite. Many feel that the system is rigged for the same few voices to keep winning. This creates a "safe seat" trap: if you think your vote won't make a difference, you stay home, and the same cycle continues. But that 32% figure proves that there is a missing majority. If even a fraction of that 70% found someone they believed in, the "old guard" wouldn't know what hit them.

The Social Media Bubble & The Knowledge Gap

It doesn't help that our world is increasingly partitioned by algorithms. Our social feeds often tell us everything is fine, or that everyone thinks exactly like we do. Combine that with a political process that is often made to feel intentionally confusing, and it’s no wonder people feel alienated. We need to break that bubble by showing up in person, on the doorstep, and proving that local politics is accessible, understandable, and, most importantly, vital.

It’s Time to Speak Up

I’m sticking my head up because I refuse to believe that Horbury and South Ossett are "apathetic." I think we are just waiting for a reason to care again. We don't have to settle for the status quo. That "missing 70%" holds all the power, we just have to give them a reason to use it..

Why Everyone Thinks They Can Do Marketing

…and why most of them are kidding themselves

Somewhere along the way, marketing got mistaken for “posting stuff online.” or a simple email out to all your customers meant that you've launched a product ... all this is social medias fault, it made marketing (or promotion) feel accessible to all, tools made it feel easy, and now it seems like anyone with a login thinks they’ve cracked it.

Blame the platforms. Blame Canva. Blame AI tools like ChatGPT and the rest of them. You can knock up something that looks decent in minutes, so it feels like the hard part’s done before you’ve even started thinking.

Write something. Generate an image. Add a hashtag. Post something. Sit back and wait for the sales to roll in.

That’s the expectation. That’s also where it starts going wrong.

The tools are easy. The thinking isn’t.

The problem isn’t the tools. They’re brilliant for what they do. But they don’t replace thinking, and they don’t build a strategy for you.

Without a plan, you’re just making noise. You’re putting things out there without any real direction, and hoping something sticks.

I’ve seen it more times than I can count. Nice-looking posts, clean design, plenty of activity… and absolutely nothing coming back from it. No engagement, no leads, no sales.

Non-marketing folk clammer for Followers and Engagement - it's all bullshit. I tell anyone that starts working with me in marketing that if only one person follows me, and they are a journalist, and they engage with everything i do, I would be VERY happy. 

Once you actually step back and work out who you’re talking to, what you’re trying to say, and why it matters, things start to move. It’s never the font or the colours. It’s always the thinking behind it.

Social media didn’t create marketers. It created confidence.

One post does well and suddenly someone’s a marketing expert. You see it everywhere now, especially on social media. I've had a couple of Tik-Tok posts go viral, I'm no fecking expert on the platform, I have very little idea what I'm doing on it - but sometimes you get lucky.

A meme lands, something gets shared a few times, and next thing they’re selling “growth strategies” in their bio. It looks convincing on the surface, but there’s usually not much underneath it.

Posting content is not marketing. Marketing is understanding why people buy, what stops them buying, and what makes them trust you over someone else.

Likes might feel good, but they don’t pay the bills. Revenue does.

AI has made this worse, not better

This is the bit a lot of people won’t say out loud. AI hasn’t made everyone better at marketing, it’s just made everyone faster at producing, at best, very average content.

Most people don’t know what to ask, so they get surface-level answers back. Slightly off, slightly generic, and usually missing the point… but written well enough that it feels right.

And that’s the danger. Because it sounds good, people assume it is good, and out it goes.

AI is only as good as the prompt behind it. If you don’t understand marketing, you won’t spot when the answer’s wrong. You’ll just publish it and wonder why nothing happens.

That’s why so much AI content looks the part but doesn’t deliver. It’s been written without any real understanding behind it.

Marketing is slow. That’s the part nobody likes

There’s this idea that marketing should deliver instant results. Run something today, see the spike tomorrow.

In reality, it’s slower and a lot less glamorous. It’s testing, tweaking, reviewing, and going again. Over and over.

Some of it’s creative, sure. But a big chunk of it is looking at what didn’t work, digging into the numbers, and figuring out why. God I love the numbers stuff.

That’s where the real progress comes from. Not the “publish” button.

What you actually need (and what most people skip)

When you strip it back, proper marketing comes down to a few core things. None of them are particularly flashy, but all of them matter.

You need to know who you’re talking to. Not “everyone” or “anyone who might buy”, but actual people with specific needs and problems.

You need to understand how you’re different. And no, “we care more” isn’t a strategy. Everyone says that.

You need messaging that lands. Something that makes people stop and think, “that’s exactly what I need.”

And you need data. What’s working, what isn’t, and what needs to change. If you’re not measuring it, you’re guessing.

You’re probably not going viral

It’s worth saying this plainly. Going viral is not a strategy. It’s luck. I know - it happened to me.

I just love it when Sales asks me to create a post or video that will go viral, I'm sure my face gives away the fact that they have just admitted they know nothing about marketing :-) 

I admit, it happens to some, but most businesses grow through consistent, steady improvements. Better targeting, clearer messaging, smarter decisions.

It’s not flashy, but it works. And it lasts.

It’s not about pretty posts

People love the creative side of marketing. The visuals, the layouts, the clever copy. And yes, that stuff matters.

But if it doesn’t perform, it doesn’t matter how good it looks. You need to know who clicked, who converted, and who came back.

Without that, you’re just decorating the internet and hoping for the best.

A quick reality check

I’ve been doing this for 35-ish years. I know what the feck I’m talking about.

Knowing how to use a platform doesn’t make you a marketer. And your cousin’s aunty spending two weeks in a marketing office doesn’t count as experience either.

This is a craft. It takes time to learn, and even longer to get properly good at.

The reality

Marketing is easy to start, and that’s the problem. It gives the impression anyone can do it well.

They can’t. It’s strategy, psychology, data, and execution all working together. Miss one of those, and the whole thing weakens.

The tools have opened the door. Knowing what to do once you’re through it… that’s the difference.