Freelance Marketing Consultant

If you have a significant Google AdWords account then checking it on a regular basis to ensure that it’s performing at it’s optimum can be ...

  This tip isn't the most obvious for lots of Google AdWords users so I thought I would pass it on as it could a) save you money, b) ge...

I’m not going to teach you to suck eggs, but let’s get some basics out of the way. You have the following to play with: Headline ...

Google uses an algorithm to decide an ads Quality Score, the higher your Quality Score the more your ad will be shown and the cheaper each...